Convertkit vs TinyEmail – Which is Better and How to Choose
In today’s digital age, email marketing remains one of the most effective strategies for engaging audiences and driving conversions. However, choosing the right email marketing platform that aligns with your business goals can be an overwhelming decision. Two popular solutions—Convertkit and TinyEmail—both offer robust features and customization options tailored to their users. But how do you determine which one best fits your needs?
Founded in 2013, Convertkit focuses on providing creators, bloggers, and small businesses with user-friendly tools to build their email lists and nurture their followers. With its intuitive interface and automation capabilities, Convertkit makes it simple to segment your audiences and design targeted campaigns.
TinyEmail, introduced in 2019, is a relative newcomer that brings a sleek, modern approach to email marketing. With its emphasis on aesthetics, automation, and integration, TinyEmail enables businesses to create beautiful emails that drive results.
In this in-depth comparison guide, we will evaluate the key features, strengths and limitations of both Convertkit and TinyEmail. With a data-driven analysis across 12 categories—from ease of use to deliverability rates—you’ll have the information you need to determine which platform best aligns with your email marketing goals and target audience. Whether you’re a creator looking to build a consistent following or an e-commerce site wanting to boost conversions, our side-by-side assessment will help you select the right solution for your needs.
Convertkit Overview
Founded in 2013 by Nathan Barry, Convertkit has become a popular choice among bloggers, creators, and small business owners for its user-friendly email marketing tools. With over 50,000 active users, Convertkit touts itself as the #1 email marketing platform built for creators.
Some of the key features and strengths of Convertkit include:
Intuitive Interface
Convertkit prides itself on having a simple, intuitive user interface optimized for creators and bloggers. The dashboard uses clean, visually organized menus and sections to allow you to access your account settings, email content, and analytics data easily. As a writer myself, I appreciate that the interface is designed for creating engaging content rather than just sending bulk emails.
Landing Pages and Forms
Convertkit makes it easy to create customized landing pages and forms to grow your email subscriber list. Using the drag-and-drop builder and range of templates, you can quickly build attractive landing pages that convert visitors into subscribers. Integrated forms also allow you to embed signup forms anywhere on your site.
Segmentation and Tagging
Convertkit enables you to segment your subscribers and target campaigns to specific groups using tags and custom fields. For example, you may want to send certain content only to subscribers who have showed interest in your coaching services. This simplified tagging system helps you personalize content effectively.
Automation
One of Convertkit’s biggest strengths is its automation capabilities through email sequences. You can create multi-email workflows to onboard new subscribers, promote products, follow up after purchases, and more. These sequences allow you to automate and scale your email campaigns.
Deliverability and Compliance
Convertkit uses dedicated IPs and advanced deliverability features to achieve industry-leading inbox placement rates averaging 97%. They stay up-to-date on email compliance standards like GDPR to optimize deliverability.
However, there are some downsides to consider as well:
Pricing
While Convertkit offers a free plan for up to 1,000 subscribers, the paid plans are pricier than some competitors at $29/month for up to 3,000 subscribers. The advanced plans get quite expensive at higher subscriber numbers.
Complexity
The automation workflows, while powerful, can have a learning curve. There may be a more substantial time investment to master Convertkit compared to simpler platforms.
Limited Native Integrations
While Convertkit offers Zapier integration, it has fewer native integrations than some other platforms. This may require more manual work to connect your CRM or ecommerce software seamlessly.
Overall, Convertkit is likely a better fit for established creators, bloggers, and info-product businesses who want to segment their audiences and create automated email journeys with a user-friendly interface. The combination of email marketing and landing page creation makes it a versatile platform. But the pricing and complexity may be prohibitive for newer businesses with smaller email lists.
TinyEmail Overview
Founded in 2019, TinyEmail is a relative newcomer to the email marketing space that offers a modern, aesthetically-focused platform. With over 10,000 users, TinyEmail markets itself as the next generation of email marketing.
Some of TinyEmail’s notable features and advantages include:
Sleek and Intuitive Interface
The TinyEmail dashboard features a clean, contemporary interface optimized for visual appeal. The menus use minimalist icons and fonts to provide a user-friendly experience. For those who value aesthetics, TinyEmail has one of the most attractive interfaces.
Diverse Templates
One of TinyEmail’s biggest strengths is the wide variety of professionally designed email templates for different niches, campaigns, and industries. Whether you need a holiday template, promotional offer, or drip campaign, TinyEmail has beautiful and responsive options to choose from.
Powerful Automation
TinyEmail enables you to create advanced behavioral automations and workflows based on user actions. You can set up triggered automations when subscribers open an email, click a link, visit a page and more. The visual builder simplifies complex campaigns.
Segmenting and Targeting
TinyEmail provides robust options to segment your lists and target specific groups with tailored messaging using tags and custom fields. Advanced options like predictive send-time optimization help increase open and clickthrough rates.
Zapier Integration
With over 3,000 app integrations through Zapier, TinyEmail enables you to connect with your other software seamlessly. This can save you time on manual data entry.
However, there are some limitations to consider with TinyEmail as well:
Feature Limitations
Compared to Convertkit, TinyEmail offers fewer overall email marketing features. There is less flexibility with landing pages, forms, and some automation options. The core features may be adequate for many users, but it lacks some advanced functionality.
Steeper Learning Curve
While the dashboard is visually appealing, TinyEmail may have a steeper learning curve to master its workflows and segmentation compared to other platforms. Its extensive features require time to learn proficiently.
Smaller User Base
With a younger company and fewer users, TinyEmail does not yet have the established reputation of competitors. There is less independent verification of deliverability and compliance standards.
In summary, TinyEmail is likely better suited for smaller businesses focused on beautiful email design and basic automation needs. The combination of aesthetic appeal, Zapier integration, and affordability makes it a compelling option. But more complex requirements may be better met by other platforms with greater functionality.
Key Comparison Factors
Now that we’ve provided an overview of Convertkit and TinyEmail independently, let’s directly compare them across some of the most important criteria for choosing an email service provider:
Features and Functionality
Convertkit offers a robust set of core email marketing features tailored to content creators, including landing pages, forms, automation, and segmentation tools. However, it lacks some advanced functionality like A/B testing and predictive sending capabilities.
TinyEmail has fewer overall features, but does provide some advanced functionality like behavioral automations and predictive delivery optimization not offered by Convertkit. TinyEmail is more limited in terms of landing pages and form building.
Ease of Use
Convertkit’s interface is intuitive and visually organized for an easier user experience. The workflows simplify complex automations for beginners. However, it may take time to master some of the more advanced capabilities.
TinyEmail emphasizes aesthetics but has a steeper learning curve. The extensive features require diligence to learn how to best utilize them. Less technically savvy users may find it less intuitive.
Email Design and Customization
Convertkit offers mobile-optimized email templates targeted to creators and bloggers. The customization options are more limited compared to other platforms.
TinyEmail shines in its selection of stylish, professional templates for all types of industries and campaigns. The customization and branding options are robust.
Integrations
Convertkit offers native integration with popular platforms like WordPress and Shopify. Additional integrations are available through Zapier but more limited than other providers.
TinyEmail leverages Zapier to provide thousands of app integrations out of the box. Its API also enables advanced custom integrations as needed.
Deliverability Rates
Both Convertkit and TinyEmail emphasize deliverability as a core priority through dedicated IP addresses, inbox monitoring, and ongoing optimization. However, TinyEmail is newer and has less historical deliverability data available.
Customer Support
Convertkit provides email, live chat, phone, and ticket support alongside an extensive knowledge base and active community forum.
TinyEmail also offers multi-channel customer support with email, tickets, and live chat. Their knowledge base is still growing.
Pricing
Convertkit starts at free for under 1,000 subscribers but paid plans are relatively expensive, from $29-$299/month. Volume discounts available.
TinyEmail’s pricing is competitive, starting at $10/month for up to 500 subscribers. Discounts for annual plans and higher volumes.
Recommendations
Based on this comprehensive comparison, here are my recommendations on which scenarios Convertkit and TinyEmail are each best suited for:
Convertkit Works Best For:
- Bloggers, creators, and info-product businesses wanting to build their email list and nurture their audience through content. The combination of landing pages and automation makes this Convertkit’s sweet spot.
- Users who value an intuitive interface and user experience. Convertkit’s visually organized dashboard and workflows simplify email marketing for less technical users.
- Those seeking robust automation and segmentation capabilities. Convertkit’s seamless tags, custom fields, and email sequences allow you to send targeted, automated campaigns.
- Established small businesses with larger email lists. Convertkit’s growth pricing accommodates lists of up to 100,000 subscribers, although the higher tier plans are expensive.
- Businesses focused on deliverability and compliance. Convertkit’s deliverability rates are exemplary and they stay current on email regulations.
TinyEmail Is Preferable For:
- Small businesses wanting beautiful, professional email templates. TinyEmail’s modern designs appeal to those prioritizing aesthetics.
- Users with tighter budgets. TinyEmail’s affordable pricing plans start at just $10/month, attractive for frugal small business owners.
- Those needing extensive integrations. TinyEmail’s thousands of Zapier apps and API customizations facilitate connecting other software.
- Businesses wanting advanced features like predictive send-time optimization and behavioral automations. TinyEmail leads in niche capabilities.
- Younger businesses still building their subscriber lists. TinyEmail accommodates smaller lists of up to 2,500 subscribers currently.
In summary, Convertkit leads in core email marketing functionality like list building and segmentation while TinyEmail excels in design and advanced features. Consider your budget, subscribers, and priorities to determine the best solution. Both platforms offer free trials to test drive.
Conclusion
Deciding between Convertkit and TinyEmail for your email marketing needs ultimately depends on your specific goals, target audience, and budget. In this comprehensive comparison guide, we evaluated the features, strengths, and limitations of both platforms across key categories.
Convertkit stands out for its intuitive interface, landing page builder, and powerful automation tools tailored to content creators and bloggers. The seamless workflows for segmentation and email sequences enable you to send targeted, automated campaigns for subscriber engagement and sales. However, Convertkit does have a steeper learning curve for some advanced features and higher pricing at scale.
TinyEmail brings aesthetic appeal, Zapier integration, and robust targeting capabilities as its core advantages. The modern templates, behavioral automations, and competitive pricing make it very user-friendly for small business owners. But limitations in core features like landing pages and smaller subscriber support may not suit larger, established businesses.
Here are some of the key takeaways:
- Convertkit is ideal for bloggers, creators, and info-product businesses wanting to grow their email lists and nurture their audiences.
- TinyEmail works well for smaller businesses needing beautiful emails and easy integrations on a budget.
- Convertkit leads in deliverability, compliance, segmentation, and automation.
- TinyEmail excels in custom templates, predictive sending, and advanced integrations.
- Convertkit is better suited for larger subscriber lists up to 100k.
- TinyEmail has competitive pricing starting at just $10/month.
Whichever platform you choose, be sure to sign up for a free trial to experience it firsthand. As your business grows and requirements change, you may find that migrating between email providers is necessary. Investing the time to regularly evaluate different solutions against your needs can pay dividends in the long run.
ConvertKit VS TinyEmail – FAQ
What are the key differences between Convertkit and TinyEmail?
Some of the main differences are that Convertkit offers more intuitive automation tools and landing page creation, while TinyEmail provides more template customization options and advanced integrations. Convertkit may work better for larger email lists and subscriber engagement, while TinyEmail is ideal for smaller lists wanting beautiful email design.
Which is easier to use – Convertkit or TinyEmail?
Convertkit is generally considered more beginner-friendly with its clean interface and workflows that simplify complex automations. TinyEmail has a steeper learning curve due to extensive features that require time to master. Those less technically inclined may find Convertkit more intuitive.
Which email platform has better deliverability rates?
As a more established provider, Convertkit edges out in deliverability rates across the industry. Its dedicated IP addresses and ongoing inbox placement monitoring help achieve 97%+ rates consistently. TinyEmail is newer, so less historical data is available.
How do the pricing models for Convertkit and TinyEmail compare?
Convertkit starts free up to 1,000 subscribers, then paid plans from $29-$299/month. TinyEmail is very affordable starting at just $10/month for 500 subscribers. TinyEmail likely works better for tighter budgets, while Convertkit accommodates growth.
Which platform has more email template options?
TinyEmail has a wider selection of professionally designed, aesthetically appealing templates for all types of emails and industries. Convertkit templates are simpler and more geared towards bloggers. Those wanting creative design freedom prefer TinyEmail.
Can you connect other apps to Convertkit and TinyEmail?
Both platforms integrate with popular third-party software like email clients, analytics, e-commerce platforms etc. TinyEmail offers more integrations through Zapier’s library of 3,000+ apps. Convertkit has native integration with WordPress.
How does Convertkit compare to Mailchimp or Drip?
Mailchimp excels at email campaigns, analytics, and templates for larger businesses. Drip focuses on automation and customer journeys. Convertkit combines landing pages, automation, and creator-friendly design for more niche use cases between the two.
Is there a way to migrate from TinyEmail to Convertkit or vice versa?
Both platforms make it easy to import and export your email subscriber lists. You can migrate from one platform to the other with minimal disruption using CSV data. Setting up new automation and integrations takes more effort.
