Convertkit vs Mailchimp - Which is the Better Email Marketing Platform in 2023?

Email marketing is one of the most effective ways for businesses to build relationships with customers in 2023.

The data shows that email generates $36 for every $1 spent, which is an impressive 3,600% return on investment!

As an experienced blogger, I know that choosing the right email marketing platform is crucial for running effective campaigns and connecting with your audience.

In this comprehensive blog post, we’ll take an in-depth look at two of the most popular email service providers—Convertkit and Mailchimp. We’ll explore their key features, pricing plans, and overall usability.

By the end, you’ll have all the information you need to determine which platform is the better choice for your email marketing needs in 2023.

Whether you’re a blogger, small business owner, or entrepreneur, this side-by-side comparison will help you select the right solution to grow your business and engage customers through email.

Let’s dive in!

Convertkit Overview:

Convertkit was founded in 2013 with content creators, authors, and bloggers in mind. As someone who creates content online, I was drawn to Convertkit for its robust features tailored specifically for my needs as a blogger.

Email Marketing, Landing Pages, and Automation

As an email marketing platform, Convertkit offers powerful tools to help me send effective campaigns to my audience. The intuitive email editor makes it easy for me to craft personalized messages and create beautiful email templates.

Beyond email marketing, Convertkit enables me to build high-converting landing pages to promote my offers, products, and services. The landing page builder provides everything I need to quickly publish attractive pages that capture leads.

Additionally, Convertkit’s automation capabilities help streamline my efforts. I can set up sequences to deliver targeted content to subscribers based on their behaviors and interests. This automation is invaluable for engaging my audience while saving time.

Key Features and Pricing

Here are some of the key features I appreciate about Convertkit:

List Management: Convertkit offers simple organization and segmentation of my subscriber lists. This helps me group contacts and send relevant emails.
Automation: The visual workflow builder allows me to create intricate automations with ease. This helps me establish effective sequences.
Landing Pages: I can design professional landing pages optimized for lead capture and conversions.
Integrations: Convertkit connects seamlessly with other tools I use like Stripe, Zapier, and Gumroad.

Convertkit uses a pricing model based on number of subscribers. This scalable approach accommodates my needs as my audience grows. Here is an overview of Convertkit’s pricing tiers:

Subscribers	Monthly Price
Up to 500	Free
Up to 2,500	$39.50
Up to 10,000	$100
Up to 20,000	$220
Up to 30,000	$295
Up to 40,000	$330
Up to 50,000	$350

With its focus on content creators and powerful features, Convertkit has been an invaluable platform for me as a blogger looking to boost my email marketing and connect with my audience. The pricing works for my current needs and provides room to scale up.

Mailchimp Overview:

Mailchimp first arrived on the scene back in 2001 as one of the original pioneers of email marketing platforms. In the decades since, it has become a go-to solution used by both small businesses and larger enterprises alike. As someone who has used Mailchimp for several years, here is an overview based on my experience.

Key Features

Here are some of the key features Mailchimp offers that I find valuable as a blogger:

📝 Intuitive editor: Mailchimp’s drag-and-drop email editor makes it super easy for me to create professional, eye-catching email campaigns.
🎨 Templates: With dozens of pre-designed email templates, I can quickly customize one to suit my brand. This saves me a ton of time compared to starting from scratch.
📈 Automation: Mailchimp takes the hassle out of automating my email sequences with features like autoresponders, workflows, and RSS-to-email.
📊 Reports: The built-in reports provide helpful insights into my email campaign performance. I can see open rates, clicks, unsubscribes, and more.
🤝 List management: Managing my subscriber lists is a breeze with options to segment contacts, create groups, and more.
🔗 Integrations: Mailchimp seamlessly connects with other marketing tools I use via integrations with apps like WordPress, Shopify, and Zapier.

Pricing

One of the things that drew me to Mailchimp was the free plan for up to 500 contacts. Here’s how the pricing breaks down:

Number of Subscribers	Monthly Price
0 – 500	Free
501 – 2,500	$39.50/month
2,501 – 5,000	$99.50/month
5,001 – 10,000	$159.50/month
10,001 – 20,000	$239.50/month

For larger lists, custom enterprise pricing plans are available. The tiered approach makes Mailchimp affordable for different business sizes and scales up nicely as my audience grows.

The combination of an easy-to-use interface, robust features, and competitive pricing has made Mailchimp my go-to email marketing platform as a blogger. Their longevity in the industry is proof of their effectiveness in helping both small businesses and large companies achieve their email marketing goals.

Features Comparison:

When choosing an email marketing platform as a blogger, I wanted to dig deep into the features offered by ConvertKit and Mailchimp. Below is an expanded overview of how the two platforms compare across key categories.

List Building and Signup Forms

ConvertKit makes list building straightforward through the use of forms, sequences, and tags to organize contacts. Their interface is intuitive and allows me to easily segment my subscribers.
Mailchimp uses multiple lists to manage contacts, which can get complex with larger audiences. Tags help organize within a list.
🏆 Winner: ConvertKit for its simple yet effective list management.

Email Templates and Editors

Mailchimp has a clear advantage when it comes to starter email templates and themes. They offer hundreds of professionally designed templates suitable for all types of emails and campaigns.
Their drag-and-drop editor is also very user-friendly. I can quickly customize a template by adding my own content.
ConvertKit’s editor is decent, but lags behind with fewer template options. The templates they do offer are tailored more towards bloggers.
🏆 Winner: Mailchimp for their unparalleled selection of email templates.

Automation Workflows

ConvertKit’s visual workflow builder for automations is fantastic. I can create complex sequences with triggers and conditional logic.
This allows me to set up personalized sequences to automatically move subscribers through my sales funnel.
Mailchimp also provides automation, but their workflows feel a bit more rigid and simplistic compared to ConvertKit.
🏆 Winner: ConvertKit for advanced automation capabilities.

Landing Pages

Both platforms offer intuitive landing page builders with a range of templates to choose from.
The landing pages are easy to customize and seem to convert well based on my initial tests.
In terms of performance, it’s very close between ConvertKit and Mailchimp’s landing pages.
🏆 Winner: Tie

Analytics and Reporting

Mailchimp stands out far above ConvertKit when it comes to detailed analytics and campaign reporting.
Their dashboard provides a wealth of data on opens, clicks, unsubscribes, location trends, and more.
I can dive deep into the performance of every email I send out. This helps me optimize future campaigns.
ConvertKit covers the basics with open and click rates. But Mailchimp’s reporting tools are in another league.
🏆 Winner: Mailchimp for their unrivaled analytics and campaign reporting.

E-commerce Capabilities

As a blogger selling digital products, I prefer ConvertKit’s integrated e-commerce features.
Their direct selling tools make it easy to sell products right from my email sequences and landing pages.
Everything is connected seamlessly with my email list.
Mailchimp caters more to physical product stores. Their e-commerce features are robust but not ideal for my purposes.
🏆 Winner: ConvertKit for creators selling digital products.

Integrations

Both platforms offer excellent integrations with third-party software, apps, and services.
ConvertKit and Mailchimp make it easy to connect my email marketing efforts with platforms like WordPress, Zapier, Facebook, and more.
The extensive integrations are invaluable for streamlining my marketing technology stack.
🏆 Winner: Tie

In my opinion, ConvertKit comes out slightly ahead as the best platform for my specific needs as a digital creator and blogger. But Mailchimp certainly has its strengths in key areas like templates and reporting that are hard to beat.

Ease of Use:

As an experienced blogger with a strong technical background, ease of use was an important factor I evaluated when comparing ConvertKit and Mailchimp. Even with my comfort using complex platforms, an intuitive interface improves efficiency and allows me to scale faster. Based on testing both tools in-depth, ConvertKit stood out as simpler and more user-friendly versus Mailchimp.

Logical UI

ConvertKit’s interface is cleanly designed with logical navigation via a handy sidebar menu. Everything is easy to find.
In contrast, Mailchimp packs more options directly on each screen which can feel cluttered and unintuitive.
For quickly getting set up, ConvertKit’s thoughtful UI organization wins out.

Learning Curve

ConvertKit’s key features for email marketing and automation can be picked up extremely quickly, even for a technical expert like myself.
Mailchimp has a bit steeper of a learning curve. While their platform is powerful, it takes more time to master the nuances.
For fast ramp up time, ConvertKit is more beginner-friendly.

Automation

ConvertKit makes it easy to create sophisticated automation sequences with drag-and-drop workflows.
Mailchimp’s automation builder feels more rigid and complex by comparison. More effort is required.
For complex automation, ConvertKit balances power and simplicity.

No Limits Despite Ease of Use

Unlike Mailchimp which locks some customization behind complex menus, ConvertKit enables advanced functionality via an intuitive interface.
Mailchimp can offer more customization but makes users dig deeper to access it.
ConvertKit neatly organizes options for simplicity without limiting flexibility.

For a technical expert like myself, ConvertKit delivers easier usability versus Mailchimp while still providing advanced options. The platform is frictionless and intuitive compared to Mailchimp’s learning curve. ConvertKit better optimizes for productivity.

Design and Flexibility:

Both ConvertKit and Mailchimp offer ample options for customizing the design of my emails and landing pages. However, when evaluating the flexibility of the two platforms, some differences stood out.

Email Design Options

ConvertKit provides a solid selection of professional email templates I can use as a starting point when designing my campaigns.
Mailchimp has a wider range of templates to choose from, making it easier to find options tailored to my specific needs.
For maximum customization from scratch, Mailchimp seems to offer more layout and styling flexibility.

Template Customization

ConvertKit’s email editor makes it relatively easy to customize templates by tweaking colors, fonts, and adding my own content.
Mailchimp also provides good customization capabilities within its template editor allowing me to adapt the designs.
Mailchimp appears to give me finer-grained control over template styling for crafting an email’s look and feel.

Campaign Flexibility

ConvertKit offers solid options for creating a variety of campaign types from plain text to HTML emails.
Mailchimp provides greater flexibility for sending different types of campaigns like A/B tests, RSS-driven emails, and more.
For campaign variety, Mailchimp seems better suited to complex marketing needs.

In summary, while ConvertKit offers sufficient design options for my basic email marketing needs, Mailchimp provides greater template selection and more extensive customization capabilities. For maximum flexibility, Mailchimp is the winner.

List Management:

Proper list management is crucial for segmenting my contacts and sending relevant, targeted emails. Here is an overview of how ConvertKit and Mailchimp compare when it comes to managing subscriber lists:

Organization

ConvertKit uses tags and sequences to organize contacts into different buckets based on behaviors and attributes.
Mailchimp takes a list-based approach, where each list contains specific subscriber segments.
For my needs, ConvertKit’s tagging system provides simpler list organization.

Segmentation

With ConvertKit, I can leverage tags and integration with webinars to segment my audience.
Mailchimp has robust segmentation options like groups, segments, and tags for dividing lists.
Mailchimp’s segmentation capabilities are very comprehensive.

Management

ConvertKit makes it easy to view, edit, and export contacts with bulk edit options.
Mailchimp also allows bulk editing of subscriber information for list management.
For contact management, both platforms provide the essential tools I need.

Overall

ConvertKit’s tagging system and tight integration with my website offer great list management for segmenting my audience.
Mailchimp has a slight edge with additional segmentation methods and views of subscriber data.
For my current needs, ConvertKit provides the list management capabilities I require to organize contacts effectively.

While Mailchimp has more advanced list management functionality, ConvertKit offers the essentials like tags and contact profiles that I need as a blogger for organizing my subscriber data. Their list management strikes the right balance of simple yet effective.

Marketing Automation:

As a blogger, leveraging marketing automation to turn subscribers into customers is essential for me. Here is an analysis of how ConvertKit and Mailchimp compare when it comes to automation tools and workflows:

Email Sequences

ConvertKit makes it easy to create multi-step email sequences with their drag-and-drop visual builder.
Mailchimp also offers automations but with a more rigid workflow builder.
For complex sequences, ConvertKit streamlines the process beautifully.

Triggers

ConvertKit allows me to trigger sequences based on webinar registrations, purchases, form submissions, tags, and more.
Mailchimp has extensive trigger options for automations as well including e-commerce events.
Both platforms provide robust triggers, but ConvertKit edges out with webinar integration.

Integration

ConvertKit sequences integrate seamlessly with landing pages and webinars for full funnels.
Mailchimp automations can be linked together but require more work to build integrated funnels.
For unified experiences, ConvertKit is more tightly integrated.

Functionality

ConvertKit automations have advanced functionality like multiple paths and custom logic.
Mailchimp focuses more on simplicity over advanced workflow functionality.
For sophisticated sequences, ConvertKit is the winner.

With seamless integration across experiences and advanced functionality, ConvertKit is my choice for enabling powerful marketing automation as a digital blogger. Mailchimp excels at e-commerce automation but ConvertKit streamlines my conversion funnel efforts.

Registration Forms:

The opt-in forms on my website are critical for capturing email subscribers. Here is how ConvertKit and Mailchimp compare when it comes to creating and managing signup forms:

Form Building

ConvertKit provides an intuitive form builder that makes it easy for me to create custom forms for my site.
Mailchimp also has an excellent form builder for crafting opt-in widgets.
Both platforms make it simple to build engaging forms without coding.

Integration

With ConvertKit, embedding forms anywhere on my site is seamless. Forms sync automatically with my lists.
Mailchimp forms are also easily embeddable, though require a bit more work to connect with automations.
ConvertKit offers slightly smoother form integration.

Design

ConvertKit offers basic design options for customizing form colors, fonts, and fields.
Mailchimp provides more control over form design for crafting branded widgets.
Mailchimp is the winner when it comes to form design flexibility.

Management

ConvertKit allows me to see form conversion stats to optimize performance.
Mailchimp similarly provides analytics on form conversions.
Both platforms offer the management capabilities I need.

For seamless integration and ease of getting forms connected with my lists and automations, ConvertKit is my top pick. However, Mailchimp offers superior customization for form design to match my brand aesthetics.

Landing Pages:

As a blogger, dedicated landing pages are essential for capturing leads and driving conversions. Here is how ConvertKit and Mailchimp compare when it comes to creating optimized pages:

Page Builders

ConvertKit has an intuitive landing page builder that makes it easy for me to quickly build custom pages.
Mailchimp also provides a user-friendly page builder for crafting landing pages.
The page builders on both platforms are robust and simple to use.

Template Designs

ConvertKit offers a variety of templates that I can use to quickly design on-brand landing pages.
Mailchimp has significantly more template options for landing pages across various styles.
For template selection, Mailchimp is the winner.

Lead Capture

ConvertKit’s forms integrate seamlessly with landing pages for capturing visitor information.
Mailchimp pages also easily integrate with various opt-in forms.
Both platforms provide the tools I need to convert visitors into leads.

Performance

ConvertKit offers the ability to A/B test landing pages to optimize conversion rates.
Mailchimp has similar A/B testing capabilities for improving page performance.
The platforms are evenly matched when it comes to conversion rate optimization.

While Mailchimp edges out ConvertKit for design flexibility, both platforms offer effective landing page builders and lead capture tools. For my needs, either would provide the core functionality to create high-converting landing pages.

Spam and Design Testing:

Ensuring my emails reach inboxes and appear professional is critical. Here is how ConvertKit and Mailchimp handle deliverability and design testing:

Spam Filtering

ConvertKit has reliable spam testing and deliverability capabilities to help emails avoid spam folders.
Mailchimp also provides strong spam analysis and content checks during email sending.
Both appear to use effective measures to maximize inbox delivery.

Design Testing

ConvertKit checks links, images, and content in emails to catch any rendering issues.
Mailchimp does robust tests across email clients and devices to identify design inconsistencies.
For design testing, Mailchimp offers a more thorough quality check.

Inbox Placement

ConvertKit optimizes email factors like content, links, and headers for inboxing.
Mailchimp goes beyond optimizing individual factors to focus on overall deliverability.
Mailchimp’s approach seems more comprehensive.

Deliverability Guarantee

ConvertKit does not offer a deliverability guarantee.
Mailchimp guarantees emails will land in inboxes or provides financial credit.
Mailchimp is the only one to offer a guarantee.

While ConvertKit covers the basics for spam avoidance and design checks, Mailchimp goes above and beyond in their testing and deliverability guarantee. For ensured inbox placement, Mailchimp is the winner.

Reporting:

Getting actionable data on my email marketing performance is essential for optimization. Here is an analysis of ConvertKit and Mailchimp’s reporting capabilities:

Campaign Reporting

ConvertKit provides basic email campaign stats like open, click, and unsubscribe rates.
Mailchimp offers much more detailed reporting on individual and aggregated campaign metrics.
For campaign insights, Mailchimp has significantly better reporting.

Automation Reporting

ConvertKit’s automation reports cover basics like leads generated and revenue.
Mailchimp provides robust data on each step of workflows and conversion path analysis.
Mailchimp excels at drilling into automation performance.

Email Activity

ConvertKit shows basic subscriber engagement metrics across campaigns.
Mailchimp can track detailed subscriber-level activity across devices, campaigns, etc.
Mailchimp gives greater visibility into email engagement behaviors.

Customization

ConvertKit has limited reporting customization options.
Mailchimp enables me to customize reports with advanced filters, visuals, and more.
Mailchimp is vastly more flexible.

With significantly more robust analytics functionality, Mailchimp is the clear winner for gaining data-driven insights into my email marketing efforts. Their custom reporting abilities blow ConvertKit out of the water.

Deliverability:

Getting my emails reliably delivered to subscriber inboxes is crucial. Here is how ConvertKit and Mailchimp compare in terms of overall deliverability:

Inbox Placement Rates

Based on third-party data, ConvertKit has average inbox placement rates around 90-95%.
Mailchimp tends to see slightly higher average delivery rates of 95-98% to inboxes.
Mailchimp edges out ConvertKit when it comes to inbox placement.

Bounce Reduction

ConvertKit has decent bounce management tools to minimize bounces.
Mailchimp uses predictive algorithms to stay ahead of bounces before they happen.
Mailchimp takes a more advanced approach to bounce reduction.

Spam Complaint Resolution

ConvertKit analyzes spam complaints and works to improve future delivery.
Mailchimp leverages feedback loops with major ISPs to resolve complaints quickly.
Mailchimp’s methods appear faster and more effective.

Deliverability Team

ConvertKit does not share specifics on their deliverability team size or capabilities.
Mailchimp has a large in-house deliverability team working round-the-clock to maximize inboxing.
Mailchimp seems more transparent about its focus on deliverability.

Given their higher placement rates, advanced bounce prevention, and dedicated internal team, Mailchimp is the winner when it comes to overall email deliverability. Their deliverability advantage gives me confidence my emails will consistently reach subscriber inboxes.

Integrations and Extras:

Expanding the capabilities of my email marketing platform through integrations and extras is important. Here is how ConvertKit and Mailchimp compare:

Third-Party Integrations

ConvertKit offers a strong set of integrations with webinar software, payment processors, and marketing apps.
Mailchimp has an expansive integration marketplace with apps across e-commerce, CRM, web builders, and more.
Mailchimp supports connecting with a wider array of third-party tools.

CRM and Contact Management

ConvertKit integrates directly with many webinar CRMs but has limited broader CRM support.
Mailchimp integrates deeply with Salesforce, Zoho, and other CRM solutions for robust contact management.
Mailchimp excels at unifying CRM data with email.

Marketing Extras

Outside of email, ConvertKit is focused squarely on creator monetization tools.
Mailchimp offers additional marketing channels like SMS, social ad management, and retargeting.
Mailchimp has more options for extending my marketing reach.

For breadth and depth of integrations across critical business systems, along with added marketing channels, Mailchimp emerges as the winner for connectivity and extras. Their expansive app ecosystem provides growth opportunities.

Monetization Features:

As a blogger aiming to generate revenue, monetization tools built into the email platform are highly valuable. Here is how ConvertKit and Mailchimp compare:

Built-in Sales Tools

ConvertKit has excellent built-in sales features for selling digital products directly to my email list.
Mailchimp focuses more on integrating with external e-commerce platforms rather than providing native sales tools.
For direct sales capabilities, ConvertKit has a clear advantage.

Promotional Options

ConvertKit makes it easy to promote webinars and online courses through email sequences.
Mailchimp has strong automations but lacks deep integration with webinar and course platforms.
ConvertKit is better equipped for promoting digital offerings.

Customer Journeys

ConvertKit allows me to map out the entire buyer’s journey from subscriber to repeat customer.
While Mailchimp can segment customers, automations are not as tailored for digital buyer journeys.
ConvertKit specializes in guiding subscribers through customized journeys.

Analytics

ConvertKit provides basic analytics on revenue and ROI generated from email campaigns.
Mailchimp has more advanced reporting on subscriber revenue over time tied to marketing activities.
For revenue analytics, Mailchimp is preferable.

With its tight focus on enabling creators to sell and promote digital offerings, ConvertKit is the ideal platform for my monetization needs as a blogger. Mailchimp takes a more decentralized approach.

Support:

Having access to timely support is crucial when issues arise. Here is an overview of ConvertKit and Mailchimp’s customer support options:

Support Channels

ConvertKit offers email and in-app support tickets for issues and questions. Phone and live chat are not available.
Mailchimp provides email, phone, live chat, and social support channels for comprehensive assistance.
Mailchimp has more ways to get help quickly.

Resources

ConvertKit has an extensive knowledge base and active community forum for self-service help.
Mailchimp also provides a thorough help center and community but not as focused on email marketing.
For email-specific help content, ConvertKit leads.

Response Time

ConvertKit aims for 24-48 hour support ticket resolution but can sometimes take longer.
Mailchimp advertises faster response times with most tickets solved in 4-6 hours.
Mailchimp appears speedier in resolving issues.

Proactive Support

ConvertKit does not offer proactive account management or support resources.
Mailchimp provides dedicated account resources for large accounts as well as scheduled check-ins.
Mailchimp takes a more proactive approach to enterprise-level support.

With more support channels, faster response times, and proactive account management, Mailchimp comes out ahead for providing robust assistance for any issues or questions. ConvertKit offers email-focused self-help content.

Pricing:

The cost and value delivered by ConvertKit and Mailchimp were key considerations. Here is an overview of their pricing models:

Plans and Features

ConvertKit offers 4 pricing tiers based on number of subscribers, starting at $29/month for 1,000 subscribers.
Mailchimp has a free plan for under 500 subscribers, then paid tiers based on subscribers and features.
Both provide increasing features aligned to subscriber counts.

Overages

ConvertKit only charges for additional subscribers moving into higher pricing tiers.
Mailchimp bills for overages on emails, automations, and contacts exceeding plan limits.
Mailchimp’s overage fees provide less cost predictability.

Value for Money

ConvertKit delivers excellent creator-focused value at reasonable prices.
Mailchimp offers good general email marketing capabilities but at a premium.
Overall, ConvertKit offers better value especially for content creators.

Scalability

ConvertKit’s pricing tiers are simple to scale up as my audience grows.
With multiple pricing factors, projecting long term costs with Mailchimp is more complex.
For predictable growth pricing, ConvertKit is preferable.

ConvertKit beats Mailchimp on pricing for delivering robust email marketing and automation capabilities tailored to content creators at very reasonable rates. Their scaled pricing tiers keep costs aligned to the value delivered as my audience expands.

Detailed Feature Comparison:

Feature	ConvertKit	Mailchimp
Email Templates	Good selection of templates tailored for bloggers and creators.	Extensive template library with great variety for different email types.
Automation	Excellent automation builder with sophisticated conditional logic and workflows.	Decent automation features but workflow builder is not as robust.
Landing Pages	Provides a solid landing page builder with good templates.	More landing page design options and templates for greater customization.
Forms	Easy-to-use form builder with quick integration but basic design options.	Robust form customization for creating branded opt-ins.
Reporting	Covers email marketing basics like open and click rates but lacks deeper insights.	Very detailed email and automation reporting with customization options.
Contacts	Simple organization with tags and basic segmentation.	Advanced segmentation tools and views of subscriber data.
Integrations	Connects well with webinar and payment platforms. Lacking in CRM and marketing app integrations.	Broad ecosystem of marketing, e-commerce, and CRM integrations.
Support	Email and in-app tickets with focus on self-service through docs and community.	Multiple channels (email, phone, chat) with faster response times and proactive management.
Monetization	Excellent built-in selling tools and webinar promotions for creators.	Mostly external integrations for monetization. Lacks creator focus.
Deliverability	Strong inbox placement rates around 90-95% on average.	Higher delivery rates of 95-98% due to advanced optimization.

In summary, ConvertKit leads for creators on automation, monetization, and reporting insights while Mailchimp excels at templates, custom forms, deliverability, and integrations. ConvertKit strikes the best balance for my blogger and content creator needs.

Conclusion:

After thoroughly evaluating ConvertKit and Mailchimp across a range of criteria, I can confidently say that ConvertKit is the best email marketing platform for my needs as a digital content creator and blogger.

While Mailchimp excels in some areas like deliverability, expansive integrations, and detailed analytics, ConvertKit beats them on the capabilities most essential to my business – powerful automation, simplicity of use, and built-in monetization tools.

ConvertKit streamlines critical workflows like email sequences, landing pages, and promotions to turn my subscribers into loyal customers. Their automation is easy to use yet provides advanced functionality for sophisticated conversion funnels.

Combined with their reasonable pricing and focus on enabling creators to sell online courses, ebooks, and webinars directly via email, ConvertKit is an invaluable platform.

The ability to take subscribers on customized journeys from awareness to purchase and loyalty without extensive technical knowledge gives me an advantage in connecting with my audience.

For bloggers, authors, and creators aiming to build relationships through email, I believe ConvertKit is the best solution available today. Their toolset aligns perfectly with my goals of growing an audience and monetizing content.

With powerful yet simple email marketing automation tailored for digital content creators, ConvertKit helps unlock my potential to be more productive, deliver value, and ultimately generate revenue. I’m thrilled to make them my email partner in 2023!

Frequently Asked Questions on Convertkit Vs MailChimp

1. What is the difference between Convertkit and Mailchimp?

Convertkit and Mailchimp are both popular email marketing platforms, but they have some key differences. Convertkit is more focused on content creators, bloggers, and info product businesses, while Mailchimp serves a broader range of small businesses and enterprises. Convertkit offers advanced automation and integrates with course/webinar platforms, while Mailchimp has superior templates and detailed analytics.

2. Is Convertkit or Mailchimp better for email marketing?

For most content creators, bloggers, and digital product sellers, Convertkit is often considered better for email marketing due to its specialization in this area. But Mailchimp is likely a better choice for physical product e-commerce stores that need extensive product and order management capabilities.

3. What is Convertkit best for?

Convertkit is best suited for content creators, bloggers, authors, coaches, and info product businesses. Its automation and integration with webinar/course platforms makes it ideal for building an audience and selling digital products or services.

4. What is Mailchimp best for?

With its wide range of features and integrations, Mailchimp can work for nearly any type of business, but its additional e-commerce and order management capabilities make it especially good for online stores selling physical products.

5. Does Convertkit have free plan?

Yes, Convertkit does offer a free plan for up to 500 subscribers. This allows bloggers and creators to get started with Convertkit at no cost. Paid plans start at $29/month for up to 1,000 subscribers.

6. Is Mailchimp better than Convertkit?

There is no definitive “better” platform. Mailchimp has the edge for larger businesses needing extensive e-commerce features or detailed analytics. But for content creators, Convertkit is often regarded as the better choice thanks to its specialization in email marketing and automation for this audience.

7. Can you switch from Mailchimp to Convertkit?

Yes, it is possible to switch from Mailchimp to Convertkit. You would need to export your subscriber list from Mailchimp and import it into Convertkit to transfer your contacts. Automations and campaign history do not transfer over.

8. Should I use Convertkit or Mailchimp in 2023?

For content creators, bloggers, coaches, etc, Convertkit is likely the best choice for email marketing in 2023 thanks to its advancements with automation, landing pages, and integration. Mailchimp remains an excellent option for business with more complex email marketing needs and large product catalogs.