The ClickFunnels vs Unbounce debate is a common one for those of us in the digital marketing world. As the creator of several online businesses over the past decade, I’ve had the chance to use both tools extensively.

While Unbounce and ClickFunnels both make it easy to build landing pages, one often ends up being a better choice depending on your business’s needs. In this comprehensive comparison guide, I’ll help you make the right decision between these two popular landing page and funnel builders.

After reviewing the key features and differences between Unbounce and ClickFunnels, some of the factors I’ll cover include:

By the end, you’ll have a clear understanding of which platform is better suited for your business. I’ll also make a data-driven recommendation on which one to choose based on different use cases.

Let’s dive in!

Main Differences Between ClickFunnels vs vs Unbounce 

When evaluating Unbounce and ClickFunnels, there are some key factors that set these two landing page and funnel builders apart. Here are the most notable differences:

A/B Testing

Unbounce offers robust A/B testing capabilities, while ClickFunnels’ A/B testing is more limited.

ClickFunnelsUnbounce
A/B TestingπŸ‘ŽπŸ» Basic A/B testing
Less flexibility than Unbounce
πŸ† Excellent built-in A/B testing
Split test landing pages and elements like headlines, images, buttons, etc.

With Unbounce, you can easily set up A/B tests directly within the editor and track conversion rates in real time. Unbounce will automatically split traffic between variations and determine a winner.

ClickFunnels has an A/B testing tool, but it’s not quite as full-featured. You have less control over setting up test variables. Overall, Unbounce is better for businesses that rely heavily on A/B testing.

Landing Pages

Unbounce specializes in standalone landing pages, while ClickFunnels offers full marketing funnel building.

ClickFunnelsUnbounce
Landing PagesπŸ‘ŽπŸ» Complete funnel builder
Landing pages are just one part of the puzzle
πŸ† Focused on creating high-converting landing pages
100+ professional templates

With Unbounce, you can quickly build beautiful landing pages with conversion-optimized templates. It’s easy to customize pages and publish when ready.

ClickFunnels helps you map out and build complete sales funnels beyond just landing pages. It’s better for complex funnel creation, but can be overkill if you just need a simple landing page.

Integrations

ClickFunnels offers significantly more integrations than Unbounce.

ClickFunnelsUnbounce
IntegrationsπŸ† Over 750 native integrations
Connect to webinar tools, payment processors, CRMs, email and more
πŸ‘ŽπŸ» Around 100 integrations
Popular apps like MailChimp, Google Analytics

Some key integrations Unbounce lacks include webinar tools like GoToWebinar or WebinarJam and advanced email platforms like ActiveCampaign.

ClickFunnels has one of the largest integration libraries available, making it easy to connect landing pages to your existing marketing stack.

Traffic Limits

Unbounce places limits on traffic and conversions, while ClickFunnels has unlimited bandwidth.

ClickFunnelsUnbounce
Traffic LimitsπŸ† Unlimited traffic and visits
No worries about overages as you scale
πŸ‘ŽπŸ» Traffic limits on lower-tier plans
Can only handle so much traffic before overages

With Unbounce’s lower-priced plans, you can only drive so much traffic to your landing pages before overage fees kick in. Their higher-end plans have more generous limits.

ClickFunnels gives you unlimited bandwidth and visits, regardless of plan. You won’t risk extra fees as your traffic grows. This makes ClickFunnels better suited for high-volume landing pages.

Pricing

Unbounce offers more budget-friendly pricing, while ClickFunnels can get quite expensive.

ClickFunnelsUnbounce
PricingπŸ‘ŽπŸ» Starts at $127/month
Very high-end plans
πŸ† Starts at $79/month
Generous free trial

Unbounce’s Essential plan starts at just $79 per month with a generous 14-day free trial. ClickFunnels’ basic plan is $127/month.

However, ClickFunnels’ pricing skyrockets up to $297/month for the Etison Suite and $208/month for the exclusive Two Comma Club. The high-end plans cater more to established enterprise businesses.

For startups and small businesses, Unbounce delivers plenty of value at more affordable pricing. ClickFunnels can get very costly as your needs grow beyond basic.

Customer Support

Unbounce is known for excellent customer support, while ClickFunnels offers mixed experiences.

ClickFunnelsUnbounce
Customer SupportπŸ‘ŽπŸ» Limited live support
Mixed reviews on support quality
πŸ† 24/7 live chat and email
Knowledgeable support team

Unbounce prioritizes customer support with 24/7 live chat and email. Users consistently praise their responsive, hands-on support team.

With ClickFunnels, direct live chat is only available on higher-priced plans. Many users report frustrating experiences with delayed or low-quality support.

For businesses that need reliable support, Unbounce is the safer choice.

That covers some of the major differences that set Unbounce and ClickFunnels apart. In the next sections, we’ll dive deeper into what each platform does best. Keep these key comparisons in mind as we review the pros and cons.

Ready to Give Them a Try?

πŸ’‘ If you’re leaning towards Unbounce, you can start a 14-day free trial here.

πŸ’‘ If you want to try out ClickFunnels, you can sign up for a 14-day free trial of that here.

ClickFunnels Overview

Now let’s explore ClickFunnels’ capabilities as a funnel builder beyond just landing pages.

ClickFunnels’ Key Features

ClickFunnels packs a robust set of features for funnel building and business automation:

With ClickFunnels, you can centralize your marketing stack into one funnel-building platform. Everything from email to affiliate marketing can be managed and optimized together.

ClickFunnels Use Cases

ClickFunnels is especially suited for:

For businesses selling products/services online, ClickFunnels can handle your most advanced funnel needs in one integrated platform.

How Much Does ClickFunnels Cost?

ClickFunnels pricing starts at $97/month for the basic plan. More advanced plans include:

The lower tiers offer good value, but ClickFunnels gets quite expensive for mid-range use cases compared to competitors. The highest tier caters exclusively to established enterprises.

However, you can try ClickFunnels free for 14 days to experience it firsthand.

ClickFunnels Support

ClickFunnels offers the following support resources for users:

While ClickFunnels has robust self-service resources, their direct support receives mixed reviews. Response times for email and chat can be slow unless you pay for priority service. Phone support is solid for high-tier users.

Ready to Try ClickFunnels?

Hopefully, this overview gives you a sense of ClickFunnels’ capabilities for building sales funnels and automations.

You can easily give ClickFunnels a 14-day test drive completely free here.

See for yourself how it compares to platforms like Unbounce!

Unbounce Overview

First, let’s take a deeper look at some of Unbounce’s core features and capabilities as a landing page builder.

Unbounce’s Key Features

Unbounce bills itself as a dedicated landing page platform with powerful conversion optimization tools. Here are some of its notable features:

These features allow Unbounce to deliver an intuitive, conversion-focused landing page builder suitable for all skill levels.

Unbounce Use Cases

Unbounce is built for a few core use cases:

In my experience, Unbounce excels at creating focused, conversion-driven landing pages for lead generation, promotions, pop-ups and sticky bars.

How Much Does Unbounce Cost?

Unbounce offers three paid plans:

Volume discounts are also available.

Key perks include a 14-day free trial, unlimited landing pages, domains, and campaigns.

For startups and smaller businesses, the Essential plan provides excellent value. Premium adds features like priority support and advanced visitor targeting. Enterprise caters to high-traffic needs.

Compared to competitors, Unbounce offers straightforward pricing with no surprise fees. Their free trial is also one of the most risk-free, giving you time to evaluate the platform.

Unbounce Support Options

Unbounce is well-known for providing exceptional customer support through the following channels:

I’m always impressed with Unbounce’s customer-centric support. Response times are incredibly fast, and the support team is very knowledgeable. For marketers investing in the platform, the onboarding and ongoing training are invaluable.

Ready to Give Unbounce a Try?

After reviewing Unbounce’s capabilities and pricing, you may be eager to give it a test drive:

πŸ’‘ You can start a completely free 14-day trial of Unbounce here.

Put its landing page builder through your own paces and see if it’s a fit!

Ease of Use Comparison

When evaluating landing page and funnel builders, the ease of use is make-or-break. You want a platform that allows you to create high-converting pages and funnels without major headaches.

Here is how Unbounce and ClickFunnels compare when it comes to usability:

Page Editor Comparison

Both Unbounce and ClickFunnels use drag-and-drop page editors for building landing pages visually. However, there are some workflow differences.

Unbounce Editor

Unbounce focuses solely on landing page creation. The editor is streamlined specifically for building conversion-optimized, responsive landing pages quickly.

Key advantages of Unbounce’s editor include:

With Unbounce, anyone can drag and drop to transform templates into polished landing pages. The learning curve is low for basic to intermediate use cases.

ClickFunnels Editor

ClickFunnels offers an all-in-one editor for landing pages, sales pages, webinar pages and more. You can build entire funnel flows within one editor.

Pros of the ClickFunnels editor:

The editor is easy to navigate for straightforward pages and basic funnels. However, it can have a steeper learning curve for complex, highly customized funnels.

Overall, Unbounce’s editor wins for simplicity given its singular focus on landing pages. ClickFunnels gives you more flexibility for extended funnels, but the wider scope leads to a more complex editor.

Template Options

Both builders offer templates to shortcut the design process. However, Unbounce has superior template variety for landing pages.

Unbounce’s template library has:

ClickFunnels’ template selection is more limited:

Unbounce’s templates help you quickly launch optimized landing pages for any use case. ClickFunnels has solid templates for core sales funnels but fewer choices overall.

Integrating Other Tools

ClickFunnels has an advantage when it comes to connecting other software tools into your funnel environment.

ClickFunnels integrates directly with over 750+ third-party apps and services. This includes webinars, email marketing, membership management and payment systems.

Unbounce has around 100 native integrations. You can connect core tools like Google Analytics, MailChimp, Salesforce and Zapier. However, Unbounce lacks direct integration with webinar and membership management tools.

ClickFunnels makes it easier to consolidate all funnel-related activities within one ecosystem. Unbounce focuses solely on landing page creation.

If your priority is to sync landing pages with an existing MarTech stack, ClickFunnels will likely offer better connectivity.

Learning Resources

Both Unbounce and ClickFunnels offer ample educational materials to help users master their platforms:

Unbounce Resources

ClickFunnels Resources

For self-directed learning, Unbounce and ClickFunnels are on par. ClickFunnels offers more high-touch coaching opportunities for a fee.

When evaluating ease of use, both platforms have well-designed editors and robust self-service resources. Ultimately, it depends if you need standalone landing pages (Unbounce) or full funnel ecosystems (ClickFunnels).

Conversion Rates

When evaluating landing page and funnel builders, one of the most crucial factors is how well they help you boost conversion rates.

Both Unbounce and ClickFunnels provide tools to help improve your conversions, but they approach it differently.

Unbounce’s Conversion Capabilities

Unbounce is laser-focused on building high-converting landing pages. Their conversion optimization features include:

Unbounce provides in-depth analytics and testing capabilities tailored specifically for landing page optimization.

ClickFunnels’ Conversion Capabilities

ClickFunnels focuses on building complete sales funnels that move visitors smoothly through conversion stages. Their features to boost conversions include:

Rather than isolating landing pages, ClickFunnels looks at conversions holistically across long-term funnel ecosystems.

Which Takes the Win for Conversions?

It’s a split decision here. Unbounce provides superior optimization and testing focused purely on high-converting landing pages.

ClickFunnels takes a funnel-wide approach and provides broader business automation capabilities beyond just landing pages.

If standalone landing pages are your focus, Unbounce has more robust conversion tools. For comprehensive funnel building, ClickFunnels enables end-to-end conversion workflow optimization.

Here are links to try both free and see which boosts your conversions more:

Pricing Comparison

One of the most important factors when choosing between Unbounce and ClickFunnels is the pricing and value you get at different plan levels.

Below I’ll compare what each platform offers across the pricing tiers:

Unbounce Pricing Plans

Unbounce has 3 paid plans:

PlanPriceKey Features
Essential$79/mo paid annually100,000 visits/month3 domains75 landing pages
Premium$159/mo paid annually250,000 visits/month10 domains150 landing pages
Enterprise$279/mo paid annually1,000,000+ visits/month50 domains300 landing pages

Perks across all plans include:

βœ… Unlimited landing pages, campaigns, and domains

βœ… 14-day free trial

βœ… A/B testing

βœ… 100+ templates

βœ… Live chat support

Who Each Unbounce Plan Is Best For:

PlanBest For
EssentialStartups, small companies, and blogs
PremiumGrowing agencies and mid-market companies
EnterpriseLarge enterprises with high traffic

The Essential plan provides excellent starter features, even for small businesses driving decent traffic. Premium adds perks like priority support for bigger teams. Enterprise caters to major enterprises managing huge landing page volumes.

ClickFunnels Pricing

ClickFunnels offers four paid plans:

PlanPriceKey Features
BasicFunnel Plan$97/mo20 funnels100 pages3 custom domains
Funnel Hacks System$297/moUnlimited funnels and pagesBackpack affiliate tool
Funnel Builder Secrets$1,997/moSame as above plus access to high-level coaching
Two Comma Club X$24,997/moVIP access and coaching

Perks across all plans include:

βœ… Access to funnel templates

βœ… Drag-and-drop editor

βœ… A/B testing

Who Each ClickFunnels Plan Is Best For:

PlanBest For
BasicSmall startups and personal brands
Funnel HacksGrowing small/mid-size businesses
Funnel Builder SecretsEstablished enterprises
Two Comma Club XInvite-only enterprise corporates

The Basic plan allows personal brands and very small businesses to benefit from ClickFunnels. However, larger SMBs will need Funnel Hacks or above to unlock more advanced features and remove funnel limits. The highest tiers focus on enterprise-level coaching.

Cost Comparison

When directly comparing Unbounce vs ClickFunnels’ lower-tier plans for small businesses, Unbounce provides better value:

Unbounce EssentialClickFunnels Basic Funnel
Price$79/mo$97/mo
Key Limits100k visits/mo20 funnels, 100 pages
Free Trial14 days14 days
SupportEmail + live chatEmail only

At approximately $20/month cheaper, Unbounce Essential offers higher visit limits, live support, and a cleaner focus on high-converting landing pages.

For mid-tier plans, ClickFunnels’ Funnel Hacks plan provides tremendous value:

Unbounce PremiumClickFunnels Funnel Hacks
Price$159/mo$297/mo
Key FeaturesPriority supportUnlimited funnels/pages
A/B Testingβœ…βœ…
IntegrationsLimited750+ integrations

Funnel Hacks packs in far more advanced features for only around $140 more per month. The integrations and unlimited funnel building capabilities provide immense value.

At the highest tier plans, ClickFunnels outprices Unbounce by over 10x. These enterprise-focused plans cater to vastly different audiences.

In summary, Unbounce offers better pricing for basic landing page needs. ClickFunnels edges them out at the mid-tier plan with its robust features and funnel building capabilities.

Which is Better for Your Business?

With this comprehensive comparison, you likely have a good sense of which platform aligns better with your business goals and use cases.

Let’s recap how Unbounce and ClickFunnels stack up across a few common scenarios:

Landing Pages for Lead Generation

For simple, conversion-focused landing pages to capture leads, Unbounce is my top recommendation.

Reasons why Unbounce excels for lead gen landing pages:

ClickFunnels can technically build standalone landing pages. However, Unbounce provides superior templates, analytics and lead capture tools tailored for high-converting pages.

Sales Funnels and Webinars

For complex sales funnels, webinar registrations and marketing automation, ClickFunnels is the better pick.

Why ClickFunnels beats Unbounce for funnel building:

Unbounce simply doesn’t provide the tools needed for extended funnel building and business automation.

Budget Constraints

If budget is a major factor, Unbounce provides more affordable plans, especially for basic use cases.

Ways Unbounce delivers value:

ClickFunnels pricing starts affordable but climbs steeply for advanced features and high volumes.

Easy Setup and Usage

For straightforward landing pages that are intuitive to build, Unbounce has the edge for beginners.

Advantages of Unbounce for simplicity:

ClickFunnels can have steeper initial setup and onboarding, especially for complex funnels.

Look at your specific needs and compare them to the relative strengths and limitations of each platform above. Hopefully this gives you clarity on which solution makes the most sense for your business!

The Final Verdict

After extensively testing and comparing Unbounce and ClickFunnels for various business use cases, here is my final verdict:

If you just need standalone landing pages focused on lead generation and conversions, Unbounce is my top recommendation.

It provides everything you need for beautiful, high-converting landing pages in a user-friendly editor. The conversion optimization tools like A/B testing are best-in-class.

However, if you want to create full-fledged sales funnels, webinars, and marketing automation, ClickFunnels easily beats Unbounce in capabilities.

The all-in-one funnel builder and vast integrations let you centralize your marketing stack for powerful conversions.

For most small businesses, I suggest starting with Unbounce to tap into its landing page specialization and excellent support.

Then consider expanding to ClickFunnels as your needs graduate to more advanced funnels and automation.

Ultimately, your ideal mix might involve using both tools together based on their complementary strengths. Many businesses find success leveraging Unbounce for dedicated landing pages and ClickFunnels for funnel ecosystems.

I highly recommend taking advantage of the free 14-day trials offered by both platforms to validate which is the right fit.

You can sign up for a completely risk-free trial here:

ClickFunnels va Unbounce – FAQs

Is Unbounce better than ClickFunnels?

For standalone landing pages, Unbounce is often better than ClickFunnels due to its focus on conversion optimization and lead generation. Unbounce provides more landing page-specific templates, A/B testing capabilities, and lead capture tools. However, ClickFunnels is superior for building full marketing and sales funnels.

Is ClickFunnels worth the money?

ClickFunnels is worth the investment for businesses who need to create complex sales funnels, webinars, membership sites and marketing automation. The funnel templates, smooth integrations, and analytics provide immense value. But the highest tier ClickFunnels plans cater more to mature enterprises. For early-stage startups, Unbounce can deliver strong results at a lower cost.

Can Unbounce replace ClickFunnels?

Unbounce cannot fully replace ClickFunnels, since Unbounce lacks the extended funnel building and automation features. But Unbounce can be used instead of ClickFunnels if you only need standalone landing pages for lead generation and don’t require complex sales funnels.

Is Unbounce easy to use?

Yes, Unbounce is very easy to use even for beginners. It has an intuitive drag-and-drop editor tailored for landing pages. With 100+ professional templates and easy customization, anyone can create great-looking landing pages in Unbounce without coding.

Does Unbounce have a free trial?

Yes, Unbounce offers an extremely generous free trial. You can test drive Unbounce for 14 days completely risk-free. All features are unlocked in the trial, allowing you to fully evaluate Unbounce before purchasing.

Can you make sales funnels in Unbounce?

Unbounce is designed for standalone landing pages, not extended sales funnels. While you can technically string multiple pages together, Unbounce lacks the templates, integrations, and analytics specifically for true funnel building offered by ClickFunnels.

Is ClickFunnels easy to use?

ClickFunnels is relatively easy to use for basic landing pages and simple sales funnels using the pre-built templates. However, it has a steeper learning curve for implementing advanced funnels with extensive customization. Unbounce is more beginner-friendly for basic landing page needs.

Does ClickFunnels have a free trial?

Yes, ClickFunnels offers a generous 14-day free trial to test out the platform. Users can build funnels and pages, unlock features, connect domains, and evaluate the editor without paying upfront. This allows you to experience ClickFunnels for yourself before purchasing a paid plan.