ClickFunnels vs LeadPages 2024: Which One’s Better?
Welcome! I’m so glad you’re here.
Choosing the right landing page and sales funnel builder is crucial for capturing leads and converting visitors into customers.
In this post, I’ll be comparing two of the top contenders – ClickFunnels and LeadPages.
Both tools aim to increase conversions, but they go about it differently:
- ClickFunnels focuses on building sales funnels
- LeadPages specializes in creating standalone landing pages
This difference affects the best use cases for each.
My goal is to highlight the key differences between ClickFunnels and LeadPages to help you determine which platform is better for your specific needs and goals.
I’ll compare the two tools across these factors:
- Main differences
- Features
- Ease of use
- Page editor
- Integrations
- Pricing
By the end, you’ll have a clear recommendation on whether ClickFunnels or LeadPages is the better choice based on your situation.
Let’s get started!
ClickFunnels Overview
Founded in 2014 by Russell Brunson and Todd Dickerson, ClickFunnels is a software company focused on simplifying online sales and marketing. Their signature offering is an all-in-one platform for creating sales funnels to turn website visitors into customers.
Here are some key things to know about ClickFunnels:
Drag-and-Drop Funnel Builder
The core of ClickFunnels is its intuitive funnel builder that lets you create complete sales funnels without any technical skills. It uses a drag-and-drop interface where you can easily:
- Choose from pre-built funnel templates for things like webinars, ecommerce, and lead gen
- Add and customize pages like opt-in, sales, upsell, downsell, thank you, etc.
- Connect your pages together into a funnel flow
- Design custom funnels from scratch
With the funnel builder, you don’t need coding expertise to create high-converting funnels.
Page Editor
To design the pages in your funnels, ClickFunnels provides an easy-to-use page editor. You can quickly build pages by dragging and dropping elements like:
- Headlines
- Images
- Text boxes
- Buttons
- Videos
- Countdown timers
- Pricing tables
- And more
The editor makes it simple to customize things like fonts, colors, and spacing. You can also use native integrations to add elements like Calendly scheduling, Google Maps, Facebook comments, and more.
Membership Sites
ClickFunnels lets you create membership sites with gated content and paid subscriptions. You can manage members, access levels, drip content, and integrate with payment gateways.
Marketing Automation
Built-in marketing automation gives you the power to send targeted emails and SMS to contacts at any stage of your funnel. For example, you can:
- Welcome new contacts
- Send follow-up sequences
- Promote offers and events
- Recover abandoned carts
- And more
Integrations
ClickFunnels connects with email providers, payment processors, webinar software, CRMs, shipping platforms, and more. Popular integrations include:
- Email: AWeber, Mailchimp, Constant Contact
- Payments: Stripe, PayPal, Braintree
- Webinars: GoToWebinar, WebinarJam
- CRM: Ontraport, Infusionsoft
This allows you to incorporate other tools into your sales funnels.
Analytics
Robust analytics give you insight into your funnel performance. You can see metrics like:
- Total funnel visits
- Conversion rates
- Abandonment rates
- ROI
- And more
The analytics help you identify opportunities to optimize your funnels.
Affiliate Program
ClickFunnels has a built-in affiliate program that lets you recruit others to promote your funnels for a commission on sales. This makes it easy to grow your business through affiliates.
Pricing
ClickFunnels offers two main pricing plans:
- $127/month – Up to 20 funnels and 100 pages
- $157/month – 100 Funnels and 25,000 contacts
- $208/month – Unlimited funnels and pages + access to FunnelFlix training
They also offer a 14-day free trial to test it out first.
The higher-tier plan unlocks more advanced features, higher funnel limits, and one-on-one coaching. But the starter plan is still quite robust for most small businesses.
Overall, ClickFunnels provides a full-service funnel builder and surrounding tools to support your sales and conversion optimization efforts. The drag-and-drop interface empowers non-technical users to create high-converting funnels quickly.
LeadPages Overview
Founded in 2012 by Clay Collins, LeadPages is a landing page builder and lead generation software. It specializes in creating high-converting standalone landing pages, opt-in pages, webinar pages, and more.
Here’s an overview of LeadPages’ key capabilities:
Drag-and-Drop Page Builder
Like ClickFunnels, LeadPages offers an easy drag-and-drop page builder to create landing pages and opt-in forms. You can:
- Select from over 130 responsive pre-made templates
- Drag and drop elements like headlines, images, buttons, etc.
- Customize colors, fonts, spacing
- No coding required
You can build unlimited landing pages quickly without technical expertise.
Lead Generation Tools
LeadPages equips you with tools to capture more leads, including:
- Customizable opt-in forms
- Multi-step popups
- Alert bars
- Sticky navigation bars
- Click tracking for analytics
These tools help you convert more traffic into subscribers and leads.
Conversion Optimization
Features like A/B testing and built-in analytics empower you to optimize conversions. You can:
- A/B test page variations to improve conversions
- Track conversion rates, page views, and more
- Integrate with analytics like Google Analytics
- Retarget visitors with Facebook and Google ads
Email Marketing Integrations
Seamlessly connect your landing pages to email marketing platforms like:
- Mailchimp
- Constant Contact
- AWeber
- ActiveCampaign
- Drip
- And more
Automatically send new leads to your email lists or sequences.
Website Hosting
With LeadPages, you can now build complete websites, not just standalone landing pages. Benefits include:
- Easy drag-and-drop website editor
- Custom domains
- SEO optimization features
- Built-in hosting
- Daily website backups
Ecommerce and Payments
Sell products and accept payments by integrating platforms like Stripe, Apple Pay, and PayPal. No need for external shopping carts.
Pricing
LeadPages offers three pricing tiers:
- Standard: $37/month – 1 website, basic features
- Pro: $74/month – 3 websites, advanced features like A/B testing
- Advanced: Custom price per month – 50 websites, all features and integrations
There is also a 14-day free trial available.
At its core, LeadPages specializes in landing pages and lead gen tools. But it has expanded to include website hosting, payments, and more. The drag-and-drop builder makes it easy for anyone to create high converting pages.
Comparing Landing Page Capabilities
Both ClickFunnels and LeadPages make it easy to create professional, high-converting landing pages. But there are some differences in their page-building features:
Page Templates
ClickFunnels
- 100+ pre-made templates for opt-in pages, sales pages, webinars, etc.
- Templates are flexible and customizable
LeadPages
- 130+ pre-made landing page templates
- More templates focused specifically on lead gen like opt-ins
- New templates added monthly
LeadPages offers a few more out-of-the-box templates, especially for standalone landing pages. ClickFunnels has more funnel-focused templates.
Page Editor
ClickFunnels
- Intuitive drag-and-drop page editor
- Easy to add and customize elements
- Some advanced elements like payment forms
LeadPages
- Slightly more user-friendly drag-and-drop editor
- Wider selection of elements like countdown timers, progress bars
- In-line editing keeps you on same page
LeadPages has a slight edge on the editor with its simplicity and wider element selection.
Customization
ClickFunnels
- Fully customizable page templates
- Change layouts, colors, fonts, content
- Limited custom CSS editing
LeadPages
- Highly customizable template designs
- Easy palette and styling changes
- More flexible custom CSS options
LeadPages makes it a bit easier to deeply customize designs and code.
Mobile Responsiveness
ClickFunnels
- Pages are mobile responsive by default
- Mobile previews available
LeadPages
- Templates are mobile responsive
- Real-time mobile previews
Both builders allow you to easily create mobile-friendly landing pages.
Integration Options
ClickFunnels
- Native integration with email, payment, webinar tools
- Zapier integration for connecting other apps
LeadPages
- Direct integrations with all major email and webinar platforms
- Zapier integration also available
The two tools have very similar integration capabilities.
Speed & Performance
ClickFunnels
- Pages have reasonable load times
- Third-party page speed optimizations available
LeadPages
- Very fast page load speeds
- Built-in page speed features
LeadPages has faster, optimized page speeds out of the box.
Overall, LeadPages comes out slightly ahead when it comes to creating landing pages themselves. The templates, editor, customizations, and speed give it an edge for standalone landing pages.
But keep in mind that ClickFunnels may still be better for you if you’re focused on full sales funnel creation rather than individual landing pages.
Comparing Sales Funnel Tools
When it comes to building full sales funnels, ClickFunnels has a clear advantage over LeadPages due to its comprehensive funnel builder. Here’s how the two tools compare:
Funnel Builder
ClickFunnels
- Intuitive drag-and-drop funnel builder
- Easily create multi-step funnels
- Funnel templates included
- Reordering/rearranging pages is easy
LeadPages
- No built-in funnel builder
- Can build funnels by linking pages together manually
- More work to create and edit funnels
ClickFunnels’ dedicated funnel builder is far more robust. LeadPages lacks funnel-specific features.
Membership Funnels
ClickFunnels
- Supports membership funnels and sites
- Manage members, dripping content, access
- Integrates with payment gateways
LeadPages
- No built-in membership functionality
- Can be manually implemented
ClickFunnels better facilitates building membership funnels.
Upsell/Downsell Funnels
ClickFunnels
- Easily create upsell and downsell funnels
- Link funnel steps together seamlessly
LeadPages
- Upsells/downsells must be manually linked
- No funnel-wide linking or analytics
ClickFunnels streamlines creating upsell/downsell funnels.
Page and Funnel Analytics
ClickFunnels
- In-depth page-level and funnel analytics
- Conversion rates, abandonment, etc.
LeadPages
- Page-level analytics only
- No funnel-wide analytics
ClickFunnels provides more holistic analytics across entire funnels.
Split Testing
ClickFunnels
- A/B test funnel pages and offers
LeadPages
- A/B test landing pages
Both tools support split testing, just at different funnel stages.
Affiliate Programs
ClickFunnels
- Built-in affiliate program management
- Recruit affiliates to promote funnels
LeadPages
- No affiliate program functionality
ClickFunnels has the clear edge for building and optimizing sales funnels with its specialized funnel tools. LeadPages can only build standalone landing pages.
Additional Feature Differences
Beyond the core funnel and landing page building tools, ClickFunnels and LeadPages have some differences when it comes to other features:
| Feature | ClickFunnels | LeadPages |
| Webinars | Integrates with webinar tools like WebinarJam | Integrates with GoToWebinar, EverWebinar |
| Email Marketing | Built-in email with ClickFunnels | Integrates with all major email platforms |
| Membership Sites | Supports member sites and subs | No built-in membership tools |
| Affiliate Marketing | Built-in affiliate program | No affiliate features |
| Shopping Carts | Third-party carts integrate | Native shopping cart and payments |
| WordPress Integration | Plugin to embed funnels | Publish landing pages to WordPress |
A few key differences:
- ClickFunnels has built-in email marketing while LeadPages integrates with external email tools.
- LeadPages has native shopping carts and payments while ClickFunnels requires third-party integration.
- ClickFunnels supports building membership sites, LeadPages does not.
- ClickFunnels has affiliate marketing functionality, absent in LeadPages.
The additional tools provided can help inform your choice based on the features most important to your business.
Ease of Use
When it comes to ease of use, both ClickFunnels and LeadPages have succeeded in creating beginner-friendly landing page and funnel builders. Some key points:
Learning Resources
ClickFunnels
- Extensive onboarding checklists and tutorials
- Massive library of training videos and articles
- Active community forum for help and advice
LeadPages
- Solid documentation and knowledge base
- Webinars and videos for training
- Support center and forum for questions
ClickFunnels invests heavily in education through their FunnelFlix platform and community forum. This can help shorten the learning curve substantially.
Page Editor
ClickFunnels
- Intuitive drag-and-drop page editor
- Easy to add and customize elements
- Some advanced elements have learning curve
LeadPages
- Very simple drag-and-drop page editor
- Quickly master creating and editing pages
- Great inline editing and guidance
LeadPages has a slight edge with its incredibly simple page editing experience.
Funnel Builder
ClickFunnels
- Easy drag-and-drop funnel construction
- Pre-built templates speed process
- Advanced features take more learning
LeadPages
- No funnel builder to learn
ClickFunnels’ funnel builder is quite easy for beginners to pick up.
Creating Funnels
ClickFunnels
- Built-in guidance for funnel strategy
- Funnel templates and frameworks
LeadPages
- Focus on standalone pages
- Funnel creation is fully up to you
ClickFunnels provides more guidance for funnel creation from scratch.
Overall, both tools are designed for beginners but ClickFunnels invests more into educating users via training resources and guidance. This can reduce the learning curve substantially.
Content Editors
ClickFunnels and LeadPages both use visual drag-and-drop editors to design and edit pages. Here is how the editors compare:
Page Editing Experience
ClickFunnels Editor
- Intuitive editor organized into sections
- Drag-and-drop elements like images, text, etc.
- Editing settings require sidebar navigation
- Some complex elements have learning curve
LeadPages Editor
- Extremely simple and clean editor
- Faster drag-and-drop editing
- In-line settings minimize navigation
- Generally quicker page building
LeadPages has a simpler, more intuitive editing experience, especially for beginners.
Editable Elements
ClickFunnels
- All necessary page elements available
- 100+ pre-made elements included
- Advanced elements like payment forms
LeadPages
- Wide selection of 120+ elements
- More display/presentation focused
- Great selection of widgets and apps
LeadPages offers greater variety and customization of page elements.
Templates
ClickFunnels
- 100+ professional funnel templates
- Effective but relatively plain designs
LeadPages
- 130+ templates for various pages
- Very polished and modern templates
LeadPages templates tend to be higher quality and visual design.
Integrations
ClickFunnels
- Native integrations with email, payment, webinars
- Third-party via Zapier
LeadPages
- Native integration with all major tools
- Zapier option as well
Both offer ample integration options.
Ecommerce
ClickFunnels
- Requires third-party shopping cart
LeadPages
- Built-in shopping carts and payments
LeadPages has better built-in ecommerce capabilities.
Overall, LeadPages has the edge when it comes to the page editing experience and unlocking design creativity. But ClickFunnels templates and editor are still sufficient for most use cases.
Integrations
The ability to connect other software tools and platforms to your landing pages and funnels is crucial. Here is an overview of integrations:
Email Marketing
ClickFunnels
- Native autoresponder and broadcasts
- Integrates with all major providers
LeadPages
- Integrates with every major email platform
- New integrations added regularly
Both offer ample email marketing integrations.
Payment Processors
ClickFunnels
- Native PayPal integration
- Requires add-ons for Stripe, etc.
LeadPages
- Natively integrated with Stripe
- Additional providers easily integrated
LeadPages has the edge for native payment integrations.
Webinar Software
ClickFunnels
- Native integration with WebinarJam
- Requires add-on for GoToWebinar
LeadPages
- Directly integrates with GoToWebinar
- Also supports EverWebinar
LeadPages better supports GoToWebinar.
CRM Integrations
ClickFunnels
- Native Actionetics CRM
- Zapier for external CRMs
LeadPages
- Zapier for connecting CRM systems
ClickFunnels has the built-in CRM option.
Shopping Carts
ClickFunnels
- Requires third-party integration
LeadPages
- Supports native shopping carts
LeadPages has built-in shopping cart functionality.
Overall, LeadPages has a slight edge in terms of integrations due to the breadth of its native payments, email, and webinar support. But both platforms offer ample integration capabilities, either natively or through Zapier.
Check out the full ClickFunnels integration options here.
Pricing
When it comes to cost, LeadPages edges out ClickFunnels with more affordable pricing plans. But ClickFunnels still offers solid value.
Here’s an overview of the pricing for each tool:
| ClickFunnels | LeadPages | |
| Entry Plan | $127/month | $37/month ✅ |
| Standard Plan | $157/month | $74/month ✅ |
| Highest Plan | $208/month | Custom Pricing |
Some key notes:
- 💰 LeadPages’ lowest plan is $37/month compared to $127/month for ClickFunnels.
- At the standard plan, LeadPages is $74/month vs $157/month for ClickFunnels.
- LeadPages has a third Advanced plan at a custom price per month.
- Both offer 14-day free trials to test.
- ClickFunnels offers more value at higher tiers.
- But LeadPages is more budget-friendly for simpler needs.
So if you want just basic landing pages and lead gen, LeadPages offers better value. But for full sales funnels and automation, ClickFunnels capabilities justify the higher pricing.
💡 Try out both free trials before deciding:
ClickFunnels vs LeadPages: Side-by-Side Comparison
| ClickFunnels | LeadPages | |
| Focus | Sales funnels | Landing pages |
| Funnel Builder | ✅ Robust funnel builder | ❌ No built-in funnel builder |
| Templates | 100+ funnel-focused templates | 130+ lead gen templates |
| Page Editor | Good page builder | Slightly better page editor |
| Speed & Performance | Decent | 🔥 Very fast load times |
| Email Marketing | ✅ Built-in email | 💼 Integrates with external email |
| Membership Sites | ✅ Supports member sites | ❌ No membership tools |
| Affiliate Marketing | ✅ Built-in affiliate program | ❌ No affiliate features |
| Shopping Carts | 🛒 Requires 3rd party cart | 🛒🛍️ Built-in shopping carts |
| Page Analytics | ✅ Funnel-wide analytics | ✅ Page-level analytics |
| Split Testing | ✅ A/B test funnel pages | ✅ A/B test landing pages |
| Ease of Use | 📚 Extensive educational resources | 🚀 Slightly simpler interface |
| Pricing | $$ Higher pricing | 💲 More budget-friendly |
My Recommendation
💡 If you need full sales funnels, opt for ClickFunnels.
💡 For standalone landing pages, go with LeadPages.
Conclusion
Let me give you some recaps and run you through the summary again.
Deciding between ClickFunnels and LeadPages requires understanding your goals and priorities. Here is a summary of the key differences:
Landing Pages
- LeadPages specializes in standalone landing pages with an easy editor, fast speeds, and polished templates.
- ClickFunnels also enables great landing pages, though its focus is more on full sales funnels.
Funnels
- ClickFunnels has a robust funnel builder perfect for multi-step sales processes.
- LeadPages can only build individual pages that must be linked manually.
Features
- ClickFunnels comes with more built-in functionality like email marketing, memberships, and affiliate management.
- LeadPages integrates with external tools and has advantages like native shopping carts.
Ease of Use
- Both are easy to use with drag-and-drop page builders, but LeadPages has a simpler interface.
- ClickFunnels provides substantially more educational resources and guidance.
Pricing
- LeadPages offers better value for simpler use cases with plans starting at $37/month.
- ClickFunnels justifies its higher pricing for users who need its extensive features.
So in summary:
- If you just need standalone landing pages, go with LeadPages.
- Need full sales funnels? ClickFunnels is the clear choice.
- For beginners, LeadPages is likely easier to get started with.
- Power users will benefit more from ClickFunnels’ features.
Ultimately, choose the platform that best fits your goals, budget, and abilities. You can try out both ClickFunnels and LeadPages with 14-day free trials:
ClickFunnels vs Leadpages – FAQs
What is the main difference between ClickFunnels and LeadPages?
The core difference is that ClickFunnels specializes in building sales funnels, while LeadPages focuses on creating high-converting standalone landing pages. ClickFunnels gives you more tools to guide visitors through a multi-step sales process.
Which is better for creating landing pages?
LeadPages is better optimized for building individual landing pages with its fast page speeds, wide templates, and seamless editing. But ClickFunnels also enables great landing pages as part of its funnel builder.
Which is easier to use?
Both ClickFunnels and LeadPages have intuitive drag-and-drop page builders that are easy for beginners to use. However, LeadPages has a slightly simpler interface while ClickFunnels provides more educational resources.
Which has better templates?
LeadPages provides more stylish and modern templates, especially optimized for lead capture. ClickFunnels offers a larger volume of templates but focused primarily on funnel steps and conversions.
Which integrates better with email marketing?
ClickFunnels has built-in email marketing while LeadPages seamlessly integrates with all major external providers like MailChimp and AWeber. So they both offer excellent email capabilities.
Is ClickFunnels or LeadPages better for webinars?
ClickFunnels integrates natively with WebinarJam, while LeadPages directly supports GoToWebinar. Both work well for webinars depending on which software you prefer.
Which is more affordable?
LeadPages offers more budget-friendly pricing, with plans starting at $37/month. ClickFunnels plans start at $97/month but offer more advanced functionality.
