ClickFunnels Review: Is It Worth It?

Are you considering trying out ClickFunnels to build your online business? 

With so many options for marketing automation tools and funnel builders these days, it can get overwhelming to decide which platform is right for you.

That's why I've put together this comprehensive ClickFunnels review - to give you an unbiased look at everything ClickFunnels 2.0 has to offer. 

Whether you want to create high-converting sales funnels, sophisticated membership sites, online courses, or even entire e-commerce stores, this review covers it all!

Let's dive in.

What's ClickFunnels & What's New?

ClickFunnels has expanded far beyond just sales funnels with their latest release. ClickFunnels 2.0 includes a variety of new features - transforming it into an all-in-one platform for online sales and marketing.

Some of the key highlights added in ClickFunnels 2.0 include:

Ecommerce Store Websites

A/B Testing CRM

Course Builder Membership Sites

Pro Tip: Unlike the legacy ClickFunnels which focused primarily on sales funnels, ClickFunnels 2.0 aims to provide everything an online entrepreneur needs to sell products and services online.

The Shift Towards All-In-One Platform

The addition of features like:

• E-commerce stores
• Full Website Creation
• A/B Split Testing
• CRM
• Membership sites
• And more

Allows ClickFunnels 2.0 to position itself as a true all-in-one platform rather than just funnel-building software.

Users no longer need to integrate a patchwork of other tools to handle things like email marketing, client relationships, or product fulfilment - it can all be managed directly within ClickFunnels.

This consolidated experience aims to help streamline and simplify online business management.

Improved Existing Features

On top of the new capabilities, ClickFunnels focused on improving its existing funnel builder, page editor, email marketing, and other core features.

Some of the notable upgrades include:

• Faster Page Load Speed
• More Templates & Recipes
• Better Collaboration Tools
• Universal Elements Added
• Improved Editor Navigation
• Email Split Testing

These improvements aim to enhance user experience and create an even more powerful funnel-building platform.

Moving Beyond Funnel Building

With its latest iteration, ClickFunnels is clearly trying to expand its capabilities significantly to become a centralized platform for online entrepreneurs.

Rather than using a patchwork of specialized software, ClickFunnels 2.0 wants customers to be able to manage their:

• Marketing automation
• Sales funnels
• Websites
• Client relationships
• Product delivery
• And more!

All from one intuitive platform. For established online businesses juggling many moving parts, this consolidation could prove extremely valuable.

Note: The legacy ClickFunnels funnel builder still exists, but the company seems to focus on making Version 2.0 the go-to for full business management.

Using ClickFunnels As a Beginner

When starting out with ClickFunnels, I was pleased to find the platform offers a smooth onboarding process for beginners. Both the initial account setup and learning to navigate the interface were straightforward.

Signup and Account Creation

Registering for a ClickFunnels account is simple - just enter your full name and email address on their signup page.

Next, type in your basic info with the credit card.

Here's an overview of the quick signup process:

• Enter your full name and email address
• Fill in your basic info
• Create your password
• Enter payment info to upgrade (you can cancel before 14 days)

And that's it - your account will be ready to go in just a minute or two!

First-Time User Experience

Once logged into your account, ClickFunnels has a clean, intuitive dashboard interface. Key info is displayed upfront while different feature sections are clearly laid out.

You will not feel overwhelmed. You will have helpful tooltips through the core features, such as:

• Funnel Builder
• Page Editor
• Email Campaigns
• User Settings

For each item, there are walkthroughs available - explaining core functionality if anything is unclear.

Within just 5-10 minutes, you will feel comfortable navigating and will be ready to start building. The software is polished and beginner-friendly.

Starting From Templates vs Blank Funnels

When creating your first sales funnel, you have two options:

1. Use an existing template: Choose from 100+ professionally designed industry templates tailored for various business types. This is an easy drag-and-drop customization.
2. Build from scratch: Start with a blank funnel canvas and design fully custom pages and flows yourself. This gives you ultimate flexibility but takes more work.

Both methods have their place - templates help accelerate the process allowing faster testing, while custom-built funnels let you perfectly match brand identity.

As a ClickFunnels beginner, I'd suggest starting with templates to familiarize yourself first. You can always switch to custom later on as desired.

Key Platform Categories Review

To evaluate how ClickFunnels 2.0 stacks up across different aspects, I analyzed three vital categories, which are:

1. Features
2. User Experience
3. Pricing

Here's a detailed breakdown of how ClickFunnels scored in each area:

Features: 4.7/5

ClickFunnels 2.0 comes packed with almost every feature an online entrepreneur could ask for. You can quickly build:

• High-converting sales funnels
• Landing pages
• Full websites
• Online courses
• Sophisticated membership sites
• E-commerce stores
• And more

The software aims to be an all-in-one solution so you don't need to piece together other platforms. This consolidation can be a huge efficiency boost.

That said, there are still some gaps compared to more specialized software. Let me give you some!

• No native community features - Membership platforms like MightyNetworks have built-in community-building tools that ClickFunnels lacks. You'd need to integrate a 3rd party community app for member discussions.
• No built-in webinar capabilities - Webinar platforms like Demio offer seating, schedules, rehearsals etc. In ClickFunnels, you'd have to embed a separate webinar app into funnels/sites.

Aside from those limitations, ClickFunnels offers tremendous breadth and depth of features - thus my high 4.7/5 rating.

User Experience: 4.7/5

Across the board, ClickFunnels offers an excellent user experience. When you sign up with ClickFunnels, you will find:

• Intuitive navigation - Core features have clear, logically organized menus and options.
• Drag-and-drop builders - Funnel editor, website builder etc. use visual design interfaces needing no coding.
• Guiding tooltips - Contextual help bubbles provide assistance as you navigate without being intrusive.
• Responsive support - Documentation is thorough and the support team provides prompt, useful answers.

The overall UX is on par with top software in the space. Both beginners and experts should find the platform highly intuitive.

Easy-to-use software ultimately lets you focus more on strategy rather than getting bogged down with fighting tools. ClickFunnels delivers well here.

Pricing: 4.2/5

ClickFunnels offers premium capabilities without forcing high-end enterprise prices on small businesses. However, it is more expensive than some competing options offering subsets of its features.

Here's an overview:

Plan	Price Per Month	Best For
Basic	$127	Startups and Solopreneurs
Pro	$157	Growing Small Biz
Funnel Hacker	$208	Established Companies

The investment is reasonable if you utilize multiple facets like funnels, emails, membership sites, etc. If you are only using 1 to 2 features, simpler software with more limited scopes may provide better value.

For large established businesses, the top-tier plan offers enterprise-class power at SMB cost.

ClickFunnels strikes a nice balance - very affordable for advanced capabilities, but still carries premium SaaS subscription pricing. I gave it high marks here for the tremendous ROI potential..

Creating Sales Funnels

One of the core strengths of ClickFunnels is its sophisticated funnel-building capabilities. With an intuitive drag-and-drop editor and tons of templates, you can create high-converting sales funnels tailored to your business goals.

Funnel Templates By Goal

ClickFunnels comes packed with over 100 professionally designed funnel templates that you can customize for your needs.

Its categories are tailored for objectives like:

• Webinar funnels
• E-commerce sales
• Lead generation

Simply select a template close to your goal, swap out the content for your messaging, add/remove pages, and you have a polished funnel ready faster than building from scratch.

Webinar Funnels	Ecommerce Funnels	Lead Gen Funnels
- Registration - Replay - Invite	- Product Launch - Upsell - Viral Share	- Content Upgrade - Free Plus Shipping - Assessment

With so many templates tailored to various conversions, you can quickly test different funnel strategies.

Customizing the Funnel Design

If you want more creative freedom over funnel format and flow, ClickFunnels makes it easy to customize templates.

With the drag-and-drop editor, you can:

• Swap template sections around
• Add/delete pages
• Create new sections from scratch
• Design split tests

Rearranging or deleting any existing content is a simple drag-and-drop operation. The editor makes it easy to manipulate pages to match your ideal flow.

Adding new sections is similarly intuitive - just select section types like Optin, Sales Page, Order Form etc. and customize the content with headlines, text blocks, buttons, photos and so on.

Advanced options even allow A/B testing of different page styles or flows for continuous optimization.

Linking Funnels & Offer Stacks

Once you've built out the core funnel, ClickFunnels lets you easily link additional funnels to create sophisticated offer stacks or sales sequences.

For example, an initial webinar registration funnel could link to:

• An upsell funnel after registration
• An onboarding sequence post attending
• Additional continuity offers as part of an ascending value ladder

Creating these segmented, automated experiences is simple within one ClickFunnels account. Just connect funnels using shared tags or custom fields.

For managing complex sales processes or sophisticated continuity programs, this cross-funnel connection capability is extremely valuable.

Page Editor Functions

The ClickFunnels page editor provides a robust set of customization tools to help optimize your landing pages, websites, and funnel pages.

With a user-friendly drag-and-drop interface, you can quickly:

• Edit existing elements
• Design custom modules
• Personalize form fields
• Customize buttons
• Much more

Without needing to know any code, you have tremendous flexibility to create professional, polished pages that convert.

Using & Modifying Template Elements

ClickFunnels comes packed with a library of pre-built "elements" you can add to pages. Elements include:

• Text blocks
• Buttons
• Form fields
• Images
• Videos
• Icons
• Progress bars
• Countdown timers
• Testimonials
• FAQs

The editor makes it easy to swap, delete, or modify any existing elements on a page. You can quickly adapt even complex, data-driven components with a few clicks.

You can quickly make different customizations like:

• Edit button text and colours
• Rearrange form fields
• Swap images
• Change progress bar widths
• Delete or add testimonials

With pixel-perfect control over every item on a page, you can dial in conversion-focused designs tailored to your offer and audience.

Personalizing Forms & Buttons

Forms and CTAs are centrepieces for capturing conversions. Beyond changes to existing fields, the editor allows the creation of new, personalized elements like:

Forms	Calls-To-Action
- Custom text fields - Dropdowns - Optin checkboxes - Date pickers- And more	- Buttons - Icons - Text links - Images

Any CTA or form you can imagine, you can build with a few clicks. You can simply tailor data capture to your exact needs for each funnel or audience.

Section & Row Editing

Beyond widget-level changes, the page editor allows modifying broader section and row structures. You can joyfully:

• Add/delete sections
• Resize section height
• Adjust row layout (1 vs 2 columns etc.)
• Set section backgrounds
• Z-index stacking order

With full control over the page architecture, you can craft a modular, layered page structure matched to your designs.

Bottom Line: whether you want to tweak existing templates or build advanced pages completely from scratch, the ClickFunnels editor provides the tools. No coding or technical background is required!

Advanced Features in ClickFunnels 2.0

Once you've mastered the fundamentals, ClickFunnels offers a robust set of advanced capabilities to take your funnels further.

As a power user, you can leverage great features like:

• Split Testing
• Integrations
• API Access
• More

Let's explore some of these advanced functions that allow sophisticated funnel programming and customization for scaled businesses.

Crafting Split Tests

To continually optimize your sales process, ClickFunnels allows split testing (A/B testing) variations of funnel pages.

You can create multiple versions of:

• Landing pages
• Optin forms
• Sales copy sections
• Offers

And divert traffic to test which converts best.

For example, you could test:

• Long form vs short form sales copy
• Different headline styles
• Variations in product pricing
• Bonus inclusion vs exclusion

Without needing technical resources, you gain immense power to iterate and maximize conversions through ongoing split tests.

Test Variant 1	Test Variant 2
- Version A - 50% traffic	- Version B - 50% traffic

Integrations

While ClickFunnels covers a tremendous amount of functionality natively, you may still need to connect other programs.

Rather than migrating data between separate platforms, ClickFunnels provides instant integrations with popular apps including:

• Payment processors
• Webinar software
• Marketing automation tools
• Helpdesk systems
• Accounting systems
• And many others!

You can embed external features directly within funnels for unified experiences.

This keeps crucial software unified under one ClickFunnels command centre; making execution easier at scale. You focus purely on strategy with programs working harmoniously behind the scenes.

API Access

Sophisticated users can take advantage of the ClickFunnels API for advanced customization and automation.

You can build custom apps and scripts leveraging ClickFunnels data and functionality. Or feed data from ClickFunnels into other programs.

This unlocks nearly endless potential for both automation and innovation using ClickFunnels capabilities as building blocks.

While the API does require more technical expertise, it provides tremendous room for power users to build truly custom funnel environments which are fine-tuned to their needs.

ClickFunnels Features In-Depth

I've covered most of the key ClickFunnels capabilities by now - but for a truly complete run-down, let's dive deeper across areas:

Sales Funnels

ClickFunnels offers a fully-featured funnel builder to create automated multi-step processes guiding visitors through purchase. With intuitive templates and customization options, crafting sophisticated funnels tailored to your offers is simple.

Core highlights include:

• 100+ funnel category templates
• Multi-step sequences
• Product sales funnels
• Webinar Registration
• Paywalls/content locking
• Linking between funnels

Whether you want to gate premium content with optins or create detailed checkout experiences marrying payment integrations and order forms, the breadth and quality available in the funnel builder itself are unmatched.

Website Creation

Through the site/page builder, you can create complete membership sites, online stores, blogs, and more. This gives you the ability to fully customize layouts, content, integrations and design without needing web developers.

In the web builder, you will find key features like:

• Customizable layouts
• Integrated functionality like forms, menus, etc.
• E-commerce capabilities
• SEO optimization
• Speed optimized

For online entrepreneurs without web design expertise, building impressive websites tailored to your brand is fully achievable within ClickFunnels.

Online Courses

The course builder provides templates and tools for easily structuring course content, managing access/enrollment, tracking progress, and more.

Education-specific features include:

• Course access management
• Student progress dashboards
• Discussion forums
• Drip-feeding lesson scheduling
• Quizzes/assessments

From structuring multi-week bootcamps to one-off online classes, ClickFunnels enables education products without complex LMS software.

Memberships

You have the room to offer exclusive member access with sophisticated membership management capabilities handling access, billing scheduling, permissions etc.

With built-in features like:

• Secure member logins
• Content permissions
• Automated billing
• Communication streams

You can create stable recurring revenue through memberships; giving loyal audiences premium experiences that deepen engagement over time.

More Integrated Features

Beyond those primary tools, ClickFunnels also offers further integrated features like:

• Email Marketing
• Affiliate Management
• Detailed Analytics
• API Access
• Integrations

ClickFunnels simply Provides wall-to-wall coverage for diverse customer engagement and sales tasks.

Pricing Options

ClickFunnels offers three core pricing plans scaling rates alongside capabilities. 

Let's explore the packages available:

Plan	Price/Month	Best For
Basic	$127	Startups
Pro	$157	Growing businesses
Funnel Hacker	$208	Enterprise companies

Basic

The budget Basic plan runs $127 monthly, providing core funnel/page building capabilities plus:

• 20 funnels
• 3 custom domains
• Some integrations

I will say that the Basic tier is ideally suited for solopreneurs or early-stage startups just needing basic website/funnel building with room to experiment.

PRO

At $157 monthly, PRO provides more advanced users with broader resources including:

• 100 funnels
• 20+ integration apps
• Marketing automation
• Affiliate management and more

The PRO is more suited for established small/medium businesses with more complex needs, PRO offers enterprise-grade power very affordably.

Funnel Hacker

The premium tier is aimed at enterprise companies where needs plus revenue potential justify premium servicing, and rates scale alongside use starting above $208 monthly.

Perks like dedicated account reps, top-tier integrations and priority support make this tier ideal for the largest brands.

Sophisticated needs at scale warrant premium care and capabilities.

Important: The tiered pricing of ClickFunnels lets all business sizes access aligned resources affordably. This allows you to grow into more capabilities matching revenue.

Pros and Cons

Based on my extensive hands-on testing and analysis, here is a summary of key ClickFunnels pros and cons:

👍Key Pros

✅All-in-one platform: Rather than piecing together specialized software, ClickFunnels provides integrated tools for pages, funnels, courses, email, affiliate management, and more in one dashboard.

✅Intuitive interface: Even without technical skills, the visual drag-and-drop builders and thoughtful UX design make building effective funnels and sites simple for beginners.

✅Great templates: No need to start designs from scratch - intuitive templates provide strong starting points that adapt to your needs.

✅Strong integrations: Beyond its native features, ClickFunnels plays well with other popular programs. You can embed external tools directly into your funnels with ease.

✅Active community: With over 158,000 members in their Facebook group and a highly engaged user base creating teaching resources, help and inspiration abounds.

✅Stellar support: Very responsive customer support, extensive documentation guides, and proven commitment to listening to user feedback.

For delivering a polished, professional sales funnel + site building toolkit for less technical users - ClickFunnels is hard to beat!

👎Potential Cons

No software is absolutely perfect though!

Here are a few limitations to know about ClickFunnels beforehand:

❌Steep learning curve: The whole operation of ClickFunnels can feel overwhelming initially, due to its loaded awesome features.

❌High-end pricing: Compared to simpler standalone funnel builders, ClickFunnels' costs run higher - accounting for the broader feature set. The premium pricing isn't excessive for what you get but can deter new users on tighter budgets initially.

❌Limited custom code control: Design flexibility relies fully on template customization and drag-drop. If you want to add deeper source code edits, control drops as you can’t access the underlying code.

Aside from these few setbacks, the overall package should still clearly outweigh the limitations for serious funnel builders.

Conclusion on ClickFunnels Review

In closing, is ClickFunnels a worthwhile investment?

Based on my thorough hands-on review across core features, user experience, use case alignment, and value relative to pricing, I believe the answer is a clear YES for most online entrepreneurs.

ClickFunnels genuinely aims to provide an all-encompassing sales funnel plus a digital marketing platform that will allow fledgling founders to scale sophisticated customer journey automation without deep technical skills.

For minimizing business infrastructure costs while accelerating growth, it delivers tremendous leverage.

That said, it isn't an ideal fit for every scenario.

But for target users wanting integrated functionality covering:

• Landing page/funnel building
• Basic website hosting
• Email marketing
• Memberships
• Online course authoring
• And more

ClickFunnels eliminates the need for a patchwork of separate solutions. Their unified platform approach can massively enhance consistency and cohesion throughout the customer experiences you build.

For online coaching consultants, boutique agencies, small manufacturers with inventory, fitness professionals offering premium programs, and similar niche entrepreneurs - I highly recommend giving ClickFunnels a try to unify your digital presence.

The 14-day free trial makes it easy to initially test the software for your particular needs without risk. Given the sheer breadth of impressive capabilities, ClickFunnels now offers, I suspect most businesses will find outstanding value in propelling their initiatives forward.

Note: ClickFunnels wasn't necessarily built for everyone - but does cater extremely well to core mainstream small business sectors selling knowledge, services, and physical or digital items. For those niches, this is absolutely a top-tier solution worthy of your consideration.

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