Kajabi Review – Is It Better for Your Course?

Before committing to a platform to start selling online courses, read my impartial review of Kajabi.

Let’s get started!

Kajabi Features Overview

Website & Course Builder

The foundation of Kajabi is its online course creation and hosting platform. It provides an intuitive drag-and-drop builder to design beautiful, professional websites and courses without needing to code.

I found the builder easy to use even for beginners. With a library of templates and themes, you can customize the design to match your brand.

Marketing Tools

One area that truly sets Kajabi apart is its suite of marketing tools included with every plan:

• Built-in email marketing – No need for a 3rd party provider
• Sales funnel builder – Visually create marketing funnels
• Marketing automations – Trigger emails based on customer actions
• Lead capture forms, landing pages, and more

These features enable you to not only sell courses, but to promote and market them effectively to drive growth.

Membership Site Capabilities

In addition to one-time course payments, Kajabi provides flexible monetization options:

• Recurring subscriptions – Offer memberships with ongoing access
• Payment plans – Allow installment payments on more expensive courses
• Affiliate marketing – Pay affiliates to promote your courses

Combined with the community platform and marketing tools included, Kajabi powers complete membership sites.

Integrations

While Kajabi stands alone, it also integrates with popular platforms like:

• Zapier
• Mailchimp
• Stripe
• PayPal
• Calendly
• Zoom

So you can connect your favorite tools if needed.

Themes & Templates

Kajabi includes:

• Professionally designed themes – Tailor the styling to your brand
• customizable page templates – Market and sell your course
• Pre-built website templates – Launch faster

With templates for course pages, sales pages, emails, landing pages, and more, high-quality design is built in.

Analytics Dashboard

The platform also provides a centralized dashboard to monitor:

• Website analytics
• Sales metrics
• Enrollment numbers
• Membership data

So you get visibility into your key business KPIs in one place.

With its end-to-end feature set from course creation to integrated marketing, Kajabi delivers on its all-in-one promise.

What is Kajabi Used For?

While feature-packed, Kajabi is designed with specific use cases in mind:

Selling Online Courses

The #1 use case is creating and selling online courses.

Kajabi simplifies course production with its course builder and hosting platform. The integrated suite of marketing tools helps drive awareness and sales for your educational content.

Beyond courses, Kajabi powers: 👇

Coaching Programs & Memberships

Leveraging community features, payment plans, and subscription capabilities, coaches and consultants use Kajabi to run complete coaching programs packed with premium member benefits.

Information Products

Whether an eBook, online workshop, video training or other “digital product”, Kajabi allows creators to package their knowledge into sellable info products.

So while starting an online course is the most popular use case, Kajabi serves diverse business models around selling knowledge online.

Benefits for Course Creators

I found the platform provides creators several advantages:

• All-in-one system to get up and running faster
• Intuitive course builder and designer templates accelerate course creation
• Marketing tools to automate and scale promotion efforts
• Flexibile payment options to maximize customer lifetime value
• Insightful analytics provide visibility into key metrics

For anyone looking to create and sell online training or coaching programs, Kajabi delivers the tools needed, all in one place.

What Sets Kajabi Apart?

While other platforms focus primarily on course hosting, two unique strengths make Kajabi stand out:

All-In-One Platform

Kajabi delivers an integrated suite of tools enabling users to not only create courses, but drive sales and growth under one roof:

• Course builder
• Email marketing
• Sales funnel builder
• Marketing automation
• Community platform
• Analytics

Without needing to pay extra for additional software.

This convenience allows entrepreneurs to launch their online academies faster without learning new platforms.

Focus on Marketing & Sales

Beyond course creation, Kajabi is tailored specifically to:

• Generating leads
• Building email lists
• Creating marketing campaigns
• Building sales funnels
• Tracking conversions

The platform provides unmatched support for course creators through optimized flows to turn visitors into students and one-time buyers into loyal members.

Combined with the community building and automation capabilities, Kajabi provides an end-to-end system for building, marketing and scaling online education businesses.

Few other platforms cater to digital entrepreneurs with a purpose-built all-in-one toolkit covering the full life cycle. This allows creators to focus less on technology and more on their expertise and audience.

Recognizable Brands Using Kajabi

With over 25,000 course creators and 33+ million students learning on the platform, Kajabi powers many recognizable brands.

Here are just a few noteworthy examples:

Amy Porterfield

Amy is a top online marketing coach with over 1.5 million email subscribers. To nurture and convert her leads, she leverages:

• Kajabi’s drag-and-drop email builder to create beautifully designed newsletter and broadcast emails
• Sophisticated email marketing automations to deliver personalized follow up messages
• Membership site options to provide exclusive bonus content for customers
• Innovative features like their AI Lesson Generator to effortlessly create new training content

This allows Amy to provide tremendous ongoing value to list members which translates to 6- and 7-figure launches whenever she releases her latest program, typically selling out within 5 days.

Brendon Burchard

Founder of the High Performance Academy experience, Brendon has taught over 10 million students. He has mastered the art of the high ticket offer by crafting persuasive Kajabi landing pages and leveraging:

• Multi-tiered evergreen sales funnels to attract qualified prospects
• Automated chains of followup emails to warm up cold leads
• Irresistible tripwire frontend offers leading to high-end digital products
• Advanced integrations with his CRM and payment systems

This has enabled Brendon to repeatedly break launch records, selling as much as $3.2 million dollars in just 96 minutes!

Billy Gene

Billy Gene went from bankruptcy to building a multi-million dollar personal branding agency. He tapped into Kajabi’s portfolio of intuitive marketing assets to gain over 300,000 followers including:

• Lead magnets and free plus shipping offers connected directly to his email list
• Fail-proof membership funnels with optimized page templates
• Built-in analytics providing actionable insights
• Automations allowing him to focus on content instead of admin tasks

The marketing machinery integrated into Kajabi allowed Billy to gain more brand authority and social proof which led to fully selling out his high level masterminds in merely minutes.

The success of these high profile experts further demonstrates the immense power of the platform. Next I’ll analyze if the pricing matches the tremendous value provided.

Pricing: Is Kajabi Worth the Cost?

Given the robust all-in-one capabilities, Kajabi pricing comes at a premium over basic course marketplaces.

But does the technology justify the price tag?

I put together an in-depth cost analysis comparing access to the same feature set via individual software tools:

Capability	Alternative Provider	Monthly Cost
Sales Funnel Builder	ClickFunnels	$127-$208
Marketing Automations	Zapier	$20-$120
Email Marketing	ConvertKit	$29-$379
Membership Sites	MemberSpace	$14-$99
Affiliate Marketing	ShareASale	$650+ 20% fees
TOTALS		$170-$945+

• As shown, accessing best-of-breed solutions covering the same capabilities individually can easily exceed the $149-$315 monthly cost for Kajabi’s all-inclusive platform.
• And that’s not even considering the costly headaches of integrating disparate systems.
• Plus, no standalone system offers the same level of unified user experience, analytics reporting, and automation support.

So while the monthly price is higher than basic self-serve course marketplaces, the staggering amount of business infrastructure included makes the value more than justified – easily representing over $100,000+ worth of enterprise-level technology.

For the budget DIY entrepreneur, this gives immediate access to best-in-class sales, marketing and community tools that previously only 7+ figure companies could afford through costly agencies and dev teams.

So if you’re looking to competitively monetize online courses and member communities, Kajabi delivers immense capabilities far beyond the price tag that I haven’t seen matched by any other platform.

Kajabi’s AI Integration

To further simplify online course creation, Kajabi offers AI-powered features like:

🤖 Course Outlining – Automates the framework process helping you map out your curriculum

🤖 Lesson Generation – Produces initial drafts of supplemental handouts, workbooks or other written materials

🤖 Landing Page Copy – Writes captivating lead capture and ad page copy tuned to your offer

🤖 Email Sequences – Designs timed email follow up chains for launches

This hands-free assistance cuts the time traditionally required to produce ultra high quality educational content and marketing assets by up to 90% per Kajabi’s estimates.

Rather than getting stuck trying to outline sections or write sales copy from scratch, Kajabi’s AI supports creators by eliminating the heavy lifting allowing you to focus on your zone of genius – the teaching component.

This leaves the tedious project management and production work to robotic process automation, significantly accelerating your speed to market while maintaining your branding and style.

Introduction to Kajabi Communities

Beyond marketing and sales features, Kajabi now offers a built-in community platform through their acquisition of Vibely.

Here’s an overview of what it enables:

Interactive Member Forums

Kajabi Communities powers private discussion areas for course members to interact. This facilitates:

• Student collaboration
• Peer learning
• Direct access to instructors
• Relationship building

Community drives higher engagement, satisfaction, and retention for program owners.

Monetization Opportunities

Creators can leverage communities to generate incremental revenue streams via:

• One-time community access fees
• Recurring community subscriptions
• Exclusive premium content or live events for members only
• Targeted promotional offers to warm community prospects

Allowing additional monetization beyond the core course or membership program.

Added Member Value

Vibely upgrades the default Kajabi Communities with features like:

• Live video calls
• Gamification through challenges
• Enhanced profiles and social activity feeds
• Robust integrations

Delivering private Facebook-like groups to increase member participation and longevity.

Effortless Transition

Per Kajabi, the integration happens behind the scenes automatically. Existing Communities will migrate over time while new ones created will leverage Vibely’s enhanced capabilities from day one.

So Kajabi continues to expand the all-in-one offering with community builder being the latest addition allowing entrepreneurs to deliver even greater value to students and members.

Kajabi’s 60-Day Free Trial Offer

Recognizing the investment required, Kajabi now provides an extended 60-day free trial to experience the platform.

This allows aspirational entrepreneurs and course creators to thoroughly evaluate if Kajabi is the right fit before paying.

What’s Included

The free trial grants full access to core features like:

✅ Course builder
✅ Website themes
✅ Email marketing
✅ Sales funnel builder
✅ Marketing automation
✅ Analytics

So creators can set up real sites, build lead magnets, craft emails, and run test campaigns to see results firsthand.

Exclusive Bonuses

Additionally, Kajabi offers free trial members:

🎁 The Creator Challenge – A 5-week training program covering key knowledge commerce topics like identifying your niche, outlining your first course, launching your site, and starting to drive traffic. This $997 value is included complimentary.

🎁 Access to Private Community – Connect with other like-minded entrepreneurs also getting started.

🎁 Weekly Live Coaching Calls – Get your questions answered directly by in-house experts.

So not only can trial users validate Kajabi’s capabilities, they get free coachingBonus training guiding them through actually building out their initial online business.

Risk-Free to Try

With a 60-day free trial instead of the common 14-days, Kajabi offers ample time to thoroughly test with no credit card required.

If you decide it’s not the right solution, simply cancel anytime with no commitments.

But if you want to unlock the exclusive new member bonuses and avoid the trial expiration, use this link to save 25% off your first payment which also waives the $200 setup fee.

Either way, a free 60-day test drive gives the ultimate risk-free opportunity to evaluate the platform firsthand.

Top Alternatives to Kajabi

While Kajabi leads in the all-in-one space, a few other self-hosted course platforms come close in terms of ease of use and breadth of features.

Teachable

Teachable competes directly with Kajabi offering an end-to-end course creation and selling solution.

Some similarities and differences:

• 👍 Intuitive course builder
• 👍 Marketing integrations via Zapier
• 👎 Less design customization
• 👎 No native sales funnel builder
• 👎 Higher transaction fees

With a more basic toolset compared to Kajabi, Teachable best suits first-time course creators on a budget up to mid-sized operations.

Thinkific

Thinkific focuses squarely on course creation and delivery.

How they stack up:

• 👍 Streamlined course platform
• 👍 Affordable pricing tiers
• 👎 Very limited marketing features
• 👎 No funnel builder
• 👎 Less control over design

As a lower-priced alternative, Thinkific offers a solid hosting solution for straightforward course businesses that don’t require extensive built-in marketing tools.

Podia

Podia delivers an easy course creation experience with basic sales features.

The rundown:

• 👍 Very simple interface
• 👍 Some email and landing page options
• 👎 Mostly limited to course building blocks
• 👎 No automation capability
• 👎 Very lightweight analytics

The extreme simplicity of Podia works for minimal course sites without need for advanced marketing functionality.

So while these competitors serve various niches, none provide the unified toolkit spanning course creation, sales optimization, marketing automation, communities and analytics found in Kajabi.

Ease Of Use

Customer Support

Website Builder

Landing Pages

Marketing Tools

Verdict of Kajabi Review (Pros and Cons)

So does Kajabi’s all-in-one platform deliver on its promise and justify the cost?

The Pros

Based on my extensive evaluation, strong positives include:

✔️All-in-one system accelerating creation and selling

✔️Intuitive course builder and designer templates

✔️Powerful marketing tools like email, funnels and automation

✔️Flexible payment options to maximize customer value

✔️Actionable analytics dashboard monitoring key metrics

✔️Fully integrated community platform to boost engagement

✔️Hands-free AI assistance generating content and copy

When tallying up comparable costs for standalone tools across these areas, Kajabi easily provides 4X+ value relative to monthly pricing – representing over $100k+ worth of enterprise-grade technology.

Potential Drawbacks

In the spirit of 100% transparency, a couple of aspects to note:

❌ Steeper learning curve around advanced configuration

❌ Transaction fees climbing for high volume sites

However even with over 25k paying customers, Kajabi’s average rating is an impressive 4.7 out of 5 stars.

The Verdict

Kajabi streamlines creation, marketing, community building, analytics and monetization in one seamless platform built specifically for digital education entrepreneurs.

The sheer breadth of features combined with AI-assisted automation allows creators to accelerate growth exponentially faster compared to piecing together separate tools.

So while requiring some ramp-up time and carrying higher pricing tiers, the immense value provided makes Kajabi an indispensable asset for anyone serious about increasing their knowledge of commerce revenue and impact.

Overall it remains my #1 recommendation for an integrated system to both sell courses and scale your online academy.

Ready to give it a try?

Start a 60-day free trial here to experience Kajabi firsthand at no cost for yourself.

Kajabi – Frequently Asked Questions