The online world has opened up so many possibilities for entrepreneurs to sell their products and services. But you need the right tools to build an effective sales funnel and thriving membership community.
In this comparison, I’ll be looking at two popular platforms – Kajabi and ClickFunnels 2.0 – to help you determine which is better for your business needs in 2024.
Kajabi is well-known for its sophisticated course-building and marketing tools. ClickFunnels on the other hand, specializes in building high-converting sales funnels and landing pages. But they both aim to help digital entrepreneurs sell online.
I’ll compare the key features, pricing, ideal users, and more. By the end, you’ll have a clear sense of which platform is the right choice for your specific goals and budget. Whether you want to create an online course, membership site, or simplified sales funnel, this guide will steer you in the right direction.
Let’s dive in and explore how Kajabi and ClickFunnels 2.0 stack up against each other!
Quick Takeaway – ClickFunnels vs Kajabi
| Kajabi | ClickFunnels | |
| 📈 Focus | Online courses & membership sites | Sales funnels & landing pages |
| ⭐ Rating | 9.8/10 | 9.4/10 |
| 💵 Pricing | $119+/month | $97+/month |
| 📚 Course Builder | Advanced with assessments, video, community etc. | Basic course setup |
| 📧 Email Marketing | Integrated with automation | Easy broadcast & sequences |
| 📈 Funnels | More limits on lower plans | Unlimited on higher plans |
| 👥 Community | Discussion forums for members | No built-in community |
| 🤝 Ideal For | Premium online courses & coaching | Simplified sales funnels |
The Bottom Line
- 🥇Kajabi is unmatched for premium online education like courses and communities.
- 📈ClickFunnels simplifies marketing with an intuitive funnel and page building.
- 📚 If advanced course creation is critical, choose Kajabi.
- 🔥 If easy funnel setup is your focus, go with ClickFunnels.
- 🚀 Try free trials of both to decide based on your specific business needs!
Platform Overviews
Before comparing the features, it’s important to understand what each platform does.
What is Kajabi?
Kajabi is an all-in-one platform for creating online courses, membership sites, and coaching programs. Founded in 2010, it’s designed to be the only tool you need to build, market, and sell your digital products.
Some key features include:
- Sophisticated course builder – Create structured online courses with video lessons, quizzes, assignments and more.
- Membership site creator – Offer exclusive member-only content and community.
- Marketing tools – Landing pages, email campaigns, affiliate programs and more.
- Payments – Get paid with integrated payment processing.
- Community – Let members interact through discussion forums.
- Automation – Trigger emails, content drips, and more automatically.
Kajabi is ideal for established coaches, consultants, course creators and other knowledge entrepreneurs selling more robust educational products online.
It provides everything they need from course creation to marketing and payments in one platform. The learning curve is steeper than ClickFunnels, but it rewards users with more customization and sophistication.
What is ClickFunnels?
ClickFunnels specializes primarily in building sales funnels and high-converting landing pages. Founded in 2014, it makes it easy to market and sell products online without advanced technical skills.
Some key features:
- Sales funnel builder – Easily create funnels with opt-in pages, order forms, thank you pages and more.
- Pre-built templates – Start with professionally designed page and funnel templates.
- Page editor – Customize pages with the drag-and-drop editor.
- Membership sites – Offer tiered access levels and gated content.
- Email marketing – Send sequences and newsletters to subscribers.
- Integrations – Connect payment processors, email systems, webinar platforms and more.
ClickFunnels is tailored for entrepreneurs focused on simplified sales funnels to promote digital or physical products. The easy-to-use interface makes it very beginner-friendly.
It covers funnel setup and marketing without being overly complex. But advanced course creators may find it lacking in sophisticated teaching tools.
Kajabi vs ClickFunnels: Key Similarities
When looking at Kajabi vs ClickFunnels, there are some core similarities:
- Landing pages – Both enable you to create landing pages to capture leads.
- Email marketing – Build email lists and send broadcasts or automations.
- Membership sites – Offer exclusive gated content to members.
- Affiliate programs – Let others promote your products for a commission.
However, Kajabi offers more advanced options for premium education products, while ClickFunnels caters more to simplified sales funnel creation.
Kajabi vs ClickFunnels: Key Differences
Here are some of the key differences between the platforms:
| Feature | Kajabi | ClickFunnels |
| Focus | Online courses & memberships | Sales funnels & landing pages |
| Course builder | Robust with lesson planning, quizzes etc. | Basic course creator |
| Templates | Specific for online courses | Tailored for sales funnels |
| Community | Discussion forums for members | No community platform |
| Automation | Flexible with emails, memberships etc. | Within marketing workflows |
| Payments | Direct Stripe & PayPal integrations | Third-party integrations |
Kajabi has the edge for its advanced course creation and community tools, while ClickFunnels is stronger for building marketing funnels and pages quickly.
Understanding their core focus and strengths will provide clarity on which better matches your specific needs as a digital entrepreneur.
💰 Pricing Comparison
When evaluating Kajabi vs ClickFunnels, pricing is often a major factor. Both platforms offer premium plans, but have some key pricing differences.
Let’s compare their pricing models:
Kajabi Pricing
Kajabi has 3 premium plans, plus a free plan with very limited features.
| Plan | Basic | Growth | Pro |
| Price/Month | $119 | $159 | $319 |
| Price/Year | $1,404 | $1,788 | $3,588 |
| Custom Domain | ❌ | ✅ | ✅ |
| Products | 3 | 15 | Unlimited |
| Memberships | 1 | 3 | Unlimited |
| Subscribers | 1,000 | 10,000 | 100,000 |
| Marketing Automations | ❌ | 10 | Unlimited |
| Support | Limited | Standard | Priority |
Some key things to note:
- 💵 Plans are expensive, starting at $119/month when billed annually
- 🔄 There are volume limits on products, memberships and subscribers on lower plans
- 🆓 You can try a limited free plan first
Overall, Kajabi is one of the more expensive course platforms available, but you get robust features and support in return.
ClickFunnels Pricing
ClickFunnels has 3 paid plans and a 14-day free trial.
| Plan | Startup | Standard | Platinum |
| Price/Month | $97 | $297 | $497 |
| Price/Year | $1,164 | $3,564 | $5,964 |
| Funnels | 20 | Unlimited | Unlimited |
| Pages | 100 | Unlimited | Unlimited |
| Contacts | 20,000 | 50,000 | 100,000 |
| Emails/Month | 10,000 | 25,000 | 50,000 |
| Integrations | 1 | 3 | 9 |
| Support | Standard | Priority | VIP |
Some notable details:
- 💰 Most affordable paid plan starts at $97/month
- ✅ Unlimited funnels and pages on Standard & Platinum
- 🆓 Try all features free for 14 days
ClickFunnels is more affordable for small business owners, with higher limits on some plans. But advanced users may need higher-tier plans.
Based on the pricing, ClickFunnels is the more budget-friendly choice for those exploring online course and funnel creation. Kajabi offers premium features yet requires significant investment. Evaluate your budget, needs and business stage when deciding.
📈 Sales and Marketing Features
A core part of both Kajabi and ClickFunnels is providing tools to market and sell your online offerings. Let’s see how they compare for sales funnel creation, email marketing automation, and more.
Kajabi for Marketing
Kajabi equips users with the following marketing features:
- 📄 Landing Page Builder – Beautiful templates and customization options to create high converting landing pages.
- 📧 Email Campaigns – Send broadcasts, sequences, and automations with integrated email marketing.
- 📊 Analytics – Track and optimize through metrics like conversions, funnel visualization, and more.
- 🤝 Affiliate Program – Easily create an affiliate program to drive promotional sales.
- 🛒 Membership Sites – Offer tiered access levels and gated member content.
- 🎯 Promotions – Run coupons, trials, and other incentives to boost conversions.
Some drawbacks are:
- 🚫 Funnel creation has limits unless on the Pro plan
- 🚫 No built-in A/B testing capability
Overall, Kajabi provides a fairly robust set of marketing tools to complement your courses and sites. The analytics are also very strong for optimizing your strategy.
ClickFunnels for Marketing
ClickFunnels is designed specifically for marketing and sales, with features including:
- 📈 Sales Funnel Builder – Map out and customize multi-step funnels with ease.
- 🎯 A/B Testing – Split test landing pages and funnels to improve conversions.
- 📧 Email Editor – Create professional emails with the customizable drag and drop editor.
- 📊 Membership Sites – Offer tiered membership levels and content dripping.
- ⚙️ Integrations – Connect email, payment, webinar and other marketing apps.
Potential limitations:
- 🚫 No built-in affiliate program capabilities
- 🚫 Limited automation options compared to Kajabi
With its strong focus on sales funnels and conversions, ClickFunnels can be a very effective marketing platform for driving sales.
| Marketing Features | Kajabi | ClickFunnels |
| Landing Pages | ✅ | ✅ |
| Email Campaigns | ✅ | ✅ |
| Sales Funnels | ✅ | ✅ |
| Affiliate Marketing | ✅ | ❌ |
| A/B Testing | ❌ | ✅ |
The Verdict
Both platforms provide compelling marketing features that enable you to build an audience and drive conversions for your online business.
Kajabi excels in email marketing and analytics, while ClickFunnels is superior for A/B testing and streamlined funnel building.
Focus on which marketing capabilities are most important for your specific business needs and goals.
📚 Course Building Features – ClickFunnels vs Kajabi
For online entrepreneurs focused on selling online courses, communities and coaching, the course creation tools are make-or-break.
Let’s explore how Kajabi and ClickFunnels compare when it comes to critical features like course builders, membership sites, and webinars.
Kajabi for Course Creation
Kajabi shines when it comes to creating comprehensive online training programs with:
- 🗂 Robust Course Builder – Build beautifully structured courses with multimedia lessons, quizzes, discussions and assignments.
- 🎥 Video Hosting – Upload your instructional videos right within Kajabi.
- ✏️ Assessments – Create quizzes, surveys, assignments and exams to evaluate students.
- 🧑🤝🧑 Community – Enable members to interact through discussion forums.
- 📆 Events – Schedule and manage live webinars integrated with Kajabi.
- 🎓 Certificates – Award certificates of completion and achievements.
The downsides are that there are limits unless on the highest tier plan, and no built-in live video streaming.
With its advanced course tools, Kajabi excels at facilitating rich learning experiences. From start to finish, it has the features needed to host comprehensive online programs.
ClickFunnels for Course Building
ClickFunnels offers the following core course creation features:
- 🗂 Course Builder – Create courses with basic lessons and module structure.
- 📹 Video Hosting – Add pre-recorded videos to lessons.
- ✏️ Quizzes – Build basic quizzes to assess students.
- 🔒 Membership Sites – Offer tiered access to gated courses.
Limitations include:
- 🚫 No live video, community, or assignments
- 🚫 Fairly basic course creator compared to Kajabi
While ClickFunnels can be used for online courses, its course building capabilities are fairly minimal. The focus is more on simplified course product setup rather than robust teaching tools.
The Verdict
When it comes to creating immersive and engaging online courses, Kajabi is the clear winner over ClickFunnels.
With its extensive course creation toolkit, Kajabi enables you to:
✅ Build comprehensive structured courses
✅ Add multimedia like video and audio
✅ Assess students with quizzes and assignments
✅ Host live events and webinars
✅ Foster student community
If you want the most advanced course-building platform, Kajabi has the edge over ClickFunnels. But ClickFunnels offers a more lightweight course option for simpler needs.
Evaluate whether you need robust training tools or just a basic course setup.
Other Feature Comparisons – ClickFunnels vs Kajabi
Beyond course building and marketing tools, there are other important factors that enable you to run your online business smoothly.
Let’s compare automation, integrations, analytics and more.
Automation
Automating repetitive tasks saves huge time and effort. Here’s an automation feature overview:
Kajabi:
- ✅ Flexible automation across emails, memberships, workflows.
- ✅ Set triggers like subscriptions, purchases, course progress etc.
- ✅ Complex multi-step automations possible.
ClickFunnels:
- ✅ Automate within marketing workflows and funnels.
- ❌ Limited compared to Kajabi’s platform-wide automation.
Verdict: Kajabi is the winner when it comes to versatility and power of automation.
Integrations
Expanding beyond the core platforms, integrations enable you to connect other apps and systems.
Kajabi:
- ✅ Direct integrations with payment systems like Stripe.
- ✅ Limited other direct integrations but connects to Zapier.
ClickFunnels:
- ✅ Few direct integrations beyond payment processors.
- ✅ Broader Zapier integration.
Verdict: Both have integration capabilities, but Kajabi’s direct payment processor support provides a smoother experience.
Analytics
Analytics help you track and optimize your business performance.
Kajabi:
- ✅ Robust analytics on sales, conversions, referrals, funnels.
- ✅ Customizable dashboard widgets.
ClickFunnels:
- ✅ Sales funnel analytics for optimization.
- ✅ Integration with Google Analytics.
Verdict: Kajabi provides more holistic analytics especially for online courses and memberships.
Support
Quality customer support is crucial for the ongoing success.
Kajabi:
- ✅ Standard plans get email + chat support.
- ✅ Pro plan gets additional live phone support.
ClickFunnels:
- ✅ All paid plans get 24/7 email support.
- ✅ Live chat during business hours.
Verdict: Both offer solid support, with Kajabi providing more premium options.
Evaluating these other elements beyond core features ensures you get the full picture. Overall, Kajabi tends to provide more robust options, while ClickFunnels focuses on a straightforward sales funnel experience.
Ideal Users – ClickFunnels vs Kajabi
With a better understanding of Kajabi vs ClickFunnels features, pricing, and capabilities, let’s explore which platform is the better choice based on your business model and goals.
When to Choose Kajabi
Kajabi is the ideal platform if:
- 📚 You want to create in-depth online courses with video lessons, quizzes, certificates, and more.
- 🤝 You need to build a community hub for students to interact and network.
- 🙋♀️ You are an established expert or coach selling high-value programs.
- 🛍 Your business model is membership sites with tiered access.
- 📈 Marketing automation and complex sales funnels are a priority.
With Kajabi’s robust course creation, community, and marketing tools, it’s a great choice for coaches, consultants, niche educators and other premium knowledge entrepreneurs.
The higher price point also fits those running mature businesses ready to invest at scale.
When to Choose ClickFunnels
ClickFunnels makes sense if:
- 📈 Your #1 goal is building streamlined sales funnels to sell products online.
- 🎁 You want to market digital downloads like ebooks or software.
- 🚀 You are just starting out and need affordable access to core funnel features.
- 📹 You only need basic course functionality like video hosting.
- 💰 Your budget is more limited as a newer entrepreneur.
With its focus on high-converting funnels and affordable starter plan pricing, ClickFunnels caters to bootstrapped entrepreneurs and small business owners promoting more straightforward offers.
It provides funnel creation at your fingertips without extra bells and whistles you may not utilize fully. The 14-day free trial for ClickFunnels also makes it easy to test.
Summing It Up
Think carefully about your business, budget, goals and needs when choosing between these two industry leaders.
Kajabi excels for premium education products and communities, while ClickFunnels simplifies sales funnel creation. Map out your priorities and select the platform aligned with your vision.
Both are powerful in their own right – the key is finding the ideal fit.
Conclusion and Recommendations
When choosing between Kajabi and ClickFunnels, there are a few key takeaways:
- Kajabi outshines for online course creation – With its advanced course builder, assessments, events, and community features, it’s ideal for in-depth educational products.
- ClickFunnels simplifies sales funnel building – The easy-to-use funnel builder makes it perfect for basic to intermediate marketing needs.
- Evaluate your business model – Your specific goals and offerings should steer your platform choice. Kajabi caters to premium coaching/courses, while ClickFunnels facilitates basic digital offer sales.
- Try free trials to test – Both Kajabi and ClickFunnels offer free trials so you can experience the platforms first-hand.
- Consider your budget – ClickFunnels starts more affordable for earlier stage businesses, while Kajabi offers premium power for established companies.
The “right” choice depends on your needs. But evaluating the key differences in features, pricing, and target uses will lead you to the best platform for your online business dreams!
ClickFunnels vs Kajabi – FAQs
Is Kajabi better than ClickFunnels?
Kajabi is the better choice if you want to create comprehensive online courses, communities, and premium membership sites. It has superior course building and marketing automation.
Is ClickFunnels better than Kajabi?
ClickFunnels is the better pick if you want an easy-to-use sales funnel builder for basic digital product marketing. It makes funnel creation simple and affordable.
Can you use Kajabi with ClickFunnels?
Yes, Kajabi offers a direct integration with ClickFunnels. You can connect your Kajabi products and offers to ClickFunnels funnels for a unified sales experience.
Is Kajabi cheaper than ClickFunnels?
No, Kajabi’s pricing starts higher at $119/month compared to ClickFunnels $97/month base plan. But Kajabi offers more premium features and support.
Does ClickFunnels have a course builder?
Yes, ClickFunnels does have a basic course builder. But it lacks key features like Kajabi’s interactive quizzes, community forums, and live webinars.
